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Social Business and Beyond

Peter Kim
Peter Kim

This is a truncated version of a 60-minute presentation.

1 of 30
Social Business and Beyond
[this is a truncated version of a 60-minute presentation]

@peterkim
October 2012




                           Proprietary & Confidential. © 2012 R/GA All rights reserved.
Boston City Hall
                                                                                             Designed in 1962




Image: Historic New England
                              Proprietary & Confidential. © 2012 R/GA All rights reserved.
                                                                                                      @peterkim
Boston City Hall
                                                                                             Designed in 1962
              “It Will Grow on You,
              3 Architects Predict.”
              - Boston Globe




Image: Historic New England
                              Proprietary & Confidential. © 2012 R/GA All rights reserved.
                                                                                                      @peterkim
Googie
                                                                 Southern California architectural style, 1940s - 1960s




Image: http://www.flickr.com/photos/beingpeterkim/7109194573/
                                                  Proprietary & Confidential. © 2012 R/GA All rights reserved.
                                                                                                                 @peterkim
ABC’S first color program, 1962 - 1963




Image and statistics: Smithsonian.com
                                        Proprietary & Confidential. © 2012 R/GA All rights reserved.
                                                                                                       @peterkim
Image: Dachis Group
                      Proprietary & Confidential. © 2012 R/GA All rights reserved.
                                                                                     @peterkim
Ad

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Social Business and Beyond

  • 1. Social Business and Beyond [this is a truncated version of a 60-minute presentation] @peterkim October 2012 Proprietary & Confidential. © 2012 R/GA All rights reserved.
  • 2. Boston City Hall Designed in 1962 Image: Historic New England Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 3. Boston City Hall Designed in 1962 “It Will Grow on You, 3 Architects Predict.” - Boston Globe Image: Historic New England Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 4. Googie Southern California architectural style, 1940s - 1960s Image: http://www.flickr.com/photos/beingpeterkim/7109194573/ Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 5. ABC’S first color program, 1962 - 1963 Image and statistics: Smithsonian.com Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 6. Image: Dachis Group Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 7. Emerging technology Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 8. Emerging technology 1 Increasingly powerful devices Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 9. Emerging technology 1 Increasingly powerful devices 2 Better access to bandwidth Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 10. Emerging technology 1 Increasingly powerful devices 2 Better access to bandwidth 3 Consumerization of IT Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 11. Cultural trends Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 12. Cultural trends 1 Make me laugh Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 13. Cultural trends 1 Make me laugh 2 Make me cry Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 14. Cultural trends 1 Make me laugh 2 Make me cry 3 Make me famous Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 15. Definitions of social business “Social business is the discipline of working out all the societal and business impacts of instantaneous, ubiquitous communications.” “The implementation of the unique communicative properties of social media across all levels of a business.” “Social business takes the foundation of social media and begins to build new economic models on top of it.” Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 16. Definitions of social business “Social business is the discipline of working out all the societal and business impacts of instantaneous, ubiquitous communications.” “The implementation of the unique communicative properties of social media across all levels of a business.” “Social business takes the foundation of social media and begins to build new economic models on top of it.” Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 17. Business goals: make money or save money Image: Altimeter Group Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 18. Make money Dell Outlet used Twitter to drive $3 million in incremental direct + indirect sales. Servus Credit Union used social media channels to drive C$4 million in new deposits. For more: http://www.beingpeterkim.com/2012/01/social-business-roi-examples.html Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 19. Save money IBM developerWorks: saves $100 million in annual support costs. Movistar sees $5.75 million in annual support savings. For more: http://www.beingpeterkim.com/2012/01/social-business-roi-examples.html Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 20. Social business is Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 21. Social business is social media applied to communications Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 22. Social business is social media applied to communications whether B2B, B2C, or E2E Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 23. Social business is social media applied to communications whether B2B, B2C, or E2E to make money or save money. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 24. Becoming a social business shouldn’t be your end goal. Social business helps you achieve your business goals. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 25. What’s beyond social business? Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 26. Social business props up the legacy models of horizontal and vertical integration. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 27. For more on functional integration, visit http://www.rga.com/about/featured/the- next-nine-years and select “Part 3: Functional Integration” Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 28. Summary Social business is social media applied to business Harness emerging technology and cultural trends within communications to make money and/or save money Beyond social business: think about products, services and communications and focus on functional integration Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 29. Image: http://www.flickr.com/photos/beingpeterkim/7535542056/ Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  • 30. Thank you. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim

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