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Social Business and Beyond

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Strategies in-light 2013
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Social Business and Beyond

  1. 1. Social Business and Beyond [this is a truncated version of a 60-minute presentation] @peterkim October 2012 Proprietary & Confidential. © 2012 R/GA All rights reserved.
  2. 2. Boston City Hall Designed in 1962 Image: Historic New England Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  3. 3. Boston City Hall Designed in 1962 “It Will Grow on You, 3 Architects Predict.” - Boston Globe Image: Historic New England Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  4. 4. Googie Southern California architectural style, 1940s - 1960s Image: http://www.flickr.com/photos/beingpeterkim/7109194573/ Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  5. 5. ABC’S first color program, 1962 - 1963 Image and statistics: Smithsonian.com Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  6. 6. Image: Dachis Group Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  7. 7. Emerging technology Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  8. 8. Emerging technology 1 Increasingly powerful devices Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  9. 9. Emerging technology 1 Increasingly powerful devices 2 Better access to bandwidth Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  10. 10. Emerging technology 1 Increasingly powerful devices 2 Better access to bandwidth 3 Consumerization of IT Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  11. 11. Cultural trends Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  12. 12. Cultural trends 1 Make me laugh Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  13. 13. Cultural trends 1 Make me laugh 2 Make me cry Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  14. 14. Cultural trends 1 Make me laugh 2 Make me cry 3 Make me famous Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  15. 15. Definitions of social business “Social business is the discipline of working out all the societal and business impacts of instantaneous, ubiquitous communications.” “The implementation of the unique communicative properties of social media across all levels of a business.” “Social business takes the foundation of social media and begins to build new economic models on top of it.” Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  16. 16. Definitions of social business “Social business is the discipline of working out all the societal and business impacts of instantaneous, ubiquitous communications.” “The implementation of the unique communicative properties of social media across all levels of a business.” “Social business takes the foundation of social media and begins to build new economic models on top of it.” Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  17. 17. Business goals: make money or save money Image: Altimeter Group Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  18. 18. Make money Dell Outlet used Twitter to drive $3 million in incremental direct + indirect sales. Servus Credit Union used social media channels to drive C$4 million in new deposits. For more: http://www.beingpeterkim.com/2012/01/social-business-roi-examples.html Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  19. 19. Save money IBM developerWorks: saves $100 million in annual support costs. Movistar sees $5.75 million in annual support savings. For more: http://www.beingpeterkim.com/2012/01/social-business-roi-examples.html Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  20. 20. Social business is Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  21. 21. Social business is social media applied to communications Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  22. 22. Social business is social media applied to communications whether B2B, B2C, or E2E Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  23. 23. Social business is social media applied to communications whether B2B, B2C, or E2E to make money or save money. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  24. 24. Becoming a social business shouldn’t be your end goal. Social business helps you achieve your business goals. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  25. 25. What’s beyond social business? Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  26. 26. Social business props up the legacy models of horizontal and vertical integration. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  27. 27. For more on functional integration, visit http://www.rga.com/about/featured/the- next-nine-years and select “Part 3: Functional Integration” Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  28. 28. Summary Social business is social media applied to business Harness emerging technology and cultural trends within communications to make money and/or save money Beyond social business: think about products, services and communications and focus on functional integration Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  29. 29. Image: http://www.flickr.com/photos/beingpeterkim/7535542056/ Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  30. 30. Thank you. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim

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