The CMO Survey - Highlights and Insights Report - Spring 2024
Week 7 presentation
1. 5 Keys
of Effective
Presentations
WHAT YOU NEED TO KNOW TO GIVE A GREAT PRESENTATION
By: R. Aaron Shifflet
2. The Importance of setting up a
presentation
GOAL: A properly introduced presentation lays the foundation for
the rest of the course and gives a sense of orientation to those
attending
Proper introduction of a presentation topic should accomplish
the following:
Create a sense of relevance and importance to the audience
Lay out the agenda for the presentation so they know what to
expect
Give a sense of what the goal and expectation is.
3. 5 Key Concepts for Effective
Presentations
Introduction of the Presentation
The Goal of the Presentation
The Presentation Process & Expectation
Engaging Material
4.1
4
Conclusion
3.9
3.8
3.7
3.6
3.5
Introduction Goals Process &
Expectations
Engaging
Material
Conclusion
Presenter Audience
4. Introduction of the Presentation
GOAL: The introduction is designed to grab the attention of the audience
and to set them up to succeed (Keys to Effective Presentations, 2008)
Begin with an attention grabber:
An attention grabber is designed to pull the audiences attention in.
This can be accomplished through a story, joke, or a question.
The story, joke or question should lead into the introduction of the topic
Introduction of the Topic
The introduction of the topic should include:
The topic title
The reason for the topic
Introduction of the Presenter
Introduce yourself to the audience
Keep details about you aimed towards you qualifications to teach the presentation
QUESTION:
What are some
examples of
effective
attention
grabbers that
you have
seen?
5. The Goal of the Presentation
GOAL: Stating the goal of the presentation gives the audience a sense of
purpose and orients them to what your trying to accomplish (Hug, 2014)
The Goal of the Presentation:
The goal of the presentation is essentially stating the outcome of your
training should be.
Examples may include, increased job performance, increased output or sales,
better management or communication etc…
By stating the outcome, you make it clear to your audience what you are
trying to accomplish, with their help and participation
This helps create a sense of orientation to the outline and purpose of the
presentation.
QUESTION:
What types of
goals should
you have for
your
presentations?
6. The Presentation Process and
Expectation
GOAL: Laying out the presentation process and expectation gives the
audience a deeper sense of purpose, orientation
Introduction of the process and expectation includes:
The presentation outline
Review the outline of the presentation with the audience
Delivery method
Power Point, Video, group exercises, tests, etc...
Expectations for the participants
These include, participation, sharing experiences etc…
Expectations may also include rules for your presentation depending on the
audience and circumstances of the presentation
QUESTION:
What
presentation
structure do
you think is
most effective
and why?
7. Engaging Material
GOAL: Engaging Material should be chosen to keep the audiences
interest, encourage participation, remain relevant to the audiences needs
Engaging material includes:
Light power points
They should not have heavy reading
Limit them to bullet points
Videos and other multimedia
Relevant multimedia are great ways for keeping interest
Activities
These get individuals to interact with the material presented
These can include group discussion, demonstration activities etc…
QUESTION:
What types of
multimedia do
you find most
effective in
presentations
and why?
8. Conclusion
GOAL: An effective conclusion should give the audience a sense of
purpose and responsibility with the information presented.
The conclusion should include the following:
A recap of the Goal(s) of the presentation
Highlights from the Presentation
The expectation of what individuals should do with the information
given in the presentation
Further tips can be found at:
The National Speakers Association: http://www.nsaspeaker.org/
Mind Tools: http://www.mindtools.com/CommSkll/PublicSpeaking.htm
QUESTION:
What is the
best way to
convey the
expectations
with the
material
learned?
9. Sources:
Hug, L. M. (2014). The Manager's Guide to Presentations : Ace Your
Presentations and Make Your Mark As a Rising Star in Your
Organization. Birmingham, UK: Impackt Pub.
Keys to Effective Presentations. (2008). Claims, 5618.