1. Title of the Project
LEAD GENERATION THROUGH ONLINE AND OFFLINE MODE
IN
REAL ESTATE CONSULTING FIRM PUNE
Submitted By:-
Rajat Gupta
IB1412155
BIIB-IB

2. DREAMS GROUP
Dreams group established in year 2000
 It is a construction company
 The motto of the organization has always been providing homes to middle income level people with maximum
amenities
Company values :
 Transparency
 Integrity
 Fair dealing
 Grow and let grow
 Honors and commitment

3. NESTING DREAM
 It was established in Dec 2014
 Nesting dream is a subsidiary company of dreams group
 Nesting dream is a real estate consulting firm bridge the gap between dream home and reality
Nesting dream provide end to end (from property searching to property registration)

4. SERVICES OF THE COMPANY
Consultation
Understanding in detail the requirements of the customer and exploring best suited option
Site Visit
Arranging site visits and explaining every minute details of the project
Negotiation
We negotiate with builders to give complete justice to the property price with respect to
finalizing it
Banking
Assisting our client in every Banking requirement
Documentation
Assisting our client in every documentation and paper work that is needed in finalizing the
dream home
Registration
Assisting our client in every aspect of registration

5. OBJECTIVE OF THE STUDY
To generate leads for nesting dream (through both online and offline mode).
Channel partner management.

6. OFFLINE MODES OF LEADS GENERATION
 Broker (channel partner)
 Home loan agent

7. PROCESS OF TAPPING BROKER
Appointment
Benefit to broker
If agree fill form
Generate unique id
Follow up

8. ONLINE LEAD GENERATION
 Olx
 Quikr
Magic bricks
99acres

9. HANDLING OF ONLINE LEAD GENERATION
Customer enquiry
Inventory shortlisted
Response
Site visit
Follow up

10. 81%
19%
Chart Title
converted
not converted
Interpretation:
Among 80 channel partners 65 were interested
DATA INTERPRETATION

11. TYPE OF INSTITUTION:
Institute Retail ACP
Series1 0 62 3
0
10
20
30
40
50
60
70
AxisTitle
Chart Title
Interpretation:
In the sample of 65 channel partners 62 were engage in Retail
and rest 3 in ACP(alternative channel partner)

12. REGISTERED WITH:
2
1
0 0
2
NAAR EAAP REAP REAAP OTHERS
Registration with
Series1
Interpretation:
Among 65 channel partner only 2 were registered under NAAR , 1
under EAAP, 2 under other.

13. FINDINGS
 Total channel partners covered 80, Out of which 65 channel
partners have shown interest.
 Out of 65 channel partner only 35 channel partner have filled
the form and remaining are ready to work with us.
 Total leads generate 18 customer
( A) Through online 4 customer
(B) Through offline 14 customer
 Only 20% (16 broker) of the channel partners are aware about
the company.
 Many broker wants 3% - 4% of commission.
 Issue of brokerage money demanded by broker in cash over
cheque.
 Most of the channel partner are area bounded.
 Many channel partner are uneducated.

14. RECOMMENDATION
 Whenever any channel partner gives lead he/she needs to be updated about
the progress on regular basis or else he will lose out interest and will not
send further leads.
 Premium Channel partners are needed to be in constant touch with either
regular follow ups or visits. These channel partners are highly capable of
giving good business to the company but needs push.
 Each of the interested channel partners should be given a login id and
password so that they can maintain their records and can stay more active
with the group.
 Company should not completely depend on channel partner .
 Frequently add post in quikr , olx, magic bricks, 99 acres for generate
leads
 Nesting dream should organize a meet of all interested and potential
channel partner.