This document discusses lead generation strategies for Nesting Dream, a real estate consulting firm. It analyzes lead generation through both online and offline modes. Offline, leads are generated through brokers and home loan agents. Online leads come from sites like Olx, Quikr, Magic Bricks and 99acres. Data shows most channel partners are individual brokers dealing in retail real estate. The study findings note a conversion rate of around 20% from leads to customers. Recommendations include regular follow-ups with channel partners and generating additional online leads through frequent posts on property sites.