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DIGITAL MARKETING STATISTICS - 
ASIAN PERSPECTIVE
Asia Digital Ad Spending in billions (2011-2016) 
$0.00 
$2.00 
$4.00 
$6.00 
$8.00 
$10.00 
$12.00 
$14.00 
$16.00 
$18.00 
$20.00 
2011 
2012 
2013 
2014 
2015 
2016 
Japan 
China 
South Korea 
India 
Indonesia 
Other 
Source: eMarketer
Asia Digital Ad Spending Share, by Country (% of Total) (2011- 2016) 
0.00% 
5.00% 
10.00% 
15.00% 
20.00% 
25.00% 
30.00% 
35.00% 
40.00% 
45.00% 
50.00% 
2011 
2012 
2013 
2014 
2015 
2016 
Japan 
China 
South Korea 
India 
Indonesia 
Other 
Source: eMarketer
Recent Asia Email Marketing Statistics
Predicted Statistics of Smartphone users in China 
0.00% 
5.00% 
10.00% 
15.00% 
20.00% 
25.00% 
30.00% 
35.00% 
40.00% 
45.00% 
50.00% 
2011 
2012 
2013 
2014 
2015 
2016 
2017 
China Smartphone Users 
China Smartphone Users 
Source: eMarketer
Emerging Digital Trends in Asia Pacific 
 The digital markets of Indonesia, China and India will increase faster than the overall growth rate of Asia-Pacific through 2016. 
 In the Asia-Pacific region, China’s rate of investment in the digital ad market is expected to reach 36.1 % in 2016 from 24.3 % in 2011. 
 Asia houses 42 % of the world’s internet users. 
 By 2016, 39.7 % of B2C e-commerce sales is expected to come from Asia-Pacific. 
 37 % of Asia-Pacific population is likely to purchase goods and services through mobile devices. 
 There were 825 million internet users in Asia Pacific in 2010. And, 700 million more users are expected to come online by the year 2015.
Asia Online Purchase Statistics 
69% 
67% 
63% 
38% 
30% 
28% 
20% 
20% 
20% 
18% 
6% 
0 % 
20 % 
40 % 
60 % 
80 % 
100 % 
Consumer Electronics 
Books 
Clothing & Apparel 
Household Goods 
Office Supplies 
Consumer Packaged Goods 
Sporting Goods 
Pet Supplies 
Food & Groceries 
Tools & Home 
Luxury Goods 
Source: Business2Community
3350 SW 148th Avenue Suite 110 Miramar, FL 33027, USA 
Phone: + 1-954-364-7098 
Email: info@rad365media.com

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Asia Digital Media Marketing- Trends and Statistics

  • 1. DIGITAL MARKETING STATISTICS - ASIAN PERSPECTIVE
  • 2. Asia Digital Ad Spending in billions (2011-2016) $0.00 $2.00 $4.00 $6.00 $8.00 $10.00 $12.00 $14.00 $16.00 $18.00 $20.00 2011 2012 2013 2014 2015 2016 Japan China South Korea India Indonesia Other Source: eMarketer
  • 3. Asia Digital Ad Spending Share, by Country (% of Total) (2011- 2016) 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 2011 2012 2013 2014 2015 2016 Japan China South Korea India Indonesia Other Source: eMarketer
  • 4. Recent Asia Email Marketing Statistics
  • 5. Predicted Statistics of Smartphone users in China 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 2011 2012 2013 2014 2015 2016 2017 China Smartphone Users China Smartphone Users Source: eMarketer
  • 6. Emerging Digital Trends in Asia Pacific  The digital markets of Indonesia, China and India will increase faster than the overall growth rate of Asia-Pacific through 2016.  In the Asia-Pacific region, China’s rate of investment in the digital ad market is expected to reach 36.1 % in 2016 from 24.3 % in 2011.  Asia houses 42 % of the world’s internet users.  By 2016, 39.7 % of B2C e-commerce sales is expected to come from Asia-Pacific.  37 % of Asia-Pacific population is likely to purchase goods and services through mobile devices.  There were 825 million internet users in Asia Pacific in 2010. And, 700 million more users are expected to come online by the year 2015.
  • 7. Asia Online Purchase Statistics 69% 67% 63% 38% 30% 28% 20% 20% 20% 18% 6% 0 % 20 % 40 % 60 % 80 % 100 % Consumer Electronics Books Clothing & Apparel Household Goods Office Supplies Consumer Packaged Goods Sporting Goods Pet Supplies Food & Groceries Tools & Home Luxury Goods Source: Business2Community
  • 8. 3350 SW 148th Avenue Suite 110 Miramar, FL 33027, USA Phone: + 1-954-364-7098 Email: info@rad365media.com