Headline: Lead Nurturing Post-Event Case study body copy: Client: Client is the world leader for business and financial market news. It provides influential decision makers in business, finance and government a competitive edge by connecting them to a dynamic network of information, people and ideas. Its strength—quickly and accurately delivering data, news and analytics through innovative technology—is at the core of everything it does. With more than 15,000 employees in 192 locations, it delivers critical information in a world where information matters. Challenges:  Client released cloud-based enterprise information platform in 2012  While parent brand well known, this business unit faced awareness issues Tactics:  QuickPivot designed a multi-touch campaign, launched 7 weeks before industry event in Florida to drive awareness for product and to book reservations for in-person demos  Two tracks with different CTAs fed by two list sources  QuickPivot designed all emails and form landing pages, including graphics and copy Results:  All campaign metrics and responses analyzed  30% of respondents deemed sales ready  Remaining engaged group placed into follow-up nurture campaign, also designed by QuickPivot Header over pop-up’s : Click images below for more on these tactics Image 1 (Campaign Visio Flow) QuickPivot developed a full-year strategy that provided the right level of event promotion and follow-up communication, while evaluating contacts’ product interest to properly nurture them to purchase. Image 2 (Campaign Creative) In addition to the overall campaign messaging logic and cadence, QuickPivot also guided the client’s team through a redesign of email creative to better leverage product branding and content for lead nurturing.

1. Case Study
Challenges
Client had robust, multi-channel
lead generation but was exclusively
reliant on tele-sales to follow-up.
Very low conversion to sale from
free trial.
• Client released cloud-based
enterprise information platform
in 2012
• While parent brand well known,
this business unit faced
awareness issues
Tactics
• QuickPivot designed a multi-touch
campaign, launched 7 weeks
before industry event in Florida to
drive awareness for product and
to book reservations for in-person
demos
• Two tracks with different CTAs fed
by two list sources
• QuickPivot designed all emails
and form landing pages, including
graphics and copy
Results
30%Respondents deemed sales ready
• All campaign metrics and
responses analyzed
• Remaining engaged group placed
into follow-up nurture campaign,
also designed by QuickPivot
Lead Nurturing Post-Event
Client is the world leader for business and financial market news. It provides influential decision makers
in business, finance and government a competitive edge by connecting them to a dynamic network of
information, people and ideas. Its strength—quickly and accurately delivering data, news and analytics
through innovative technology—is at the core of everything it does. With more than 15,000 employees
in 192 locations, it delivers critical information in a world where information matters.
33 Arch Street, 9th Floor
Boston, MA 02110
T: 617.880.4000
F: 617.880.4001
www.quickpivot.com
About QuickPivot™
QuickPivot is the leader in real-time cross-channel marketing automation and services for B2B and B2C enterprises.
QuickPivot delivers insight plus channels plus content in one marketing platform to enable marketers to listen,
connect, learn, and adapt to the changing needs of customers. For more information, visit www.quickpivot.com,
or call +1-617-880-4000, or email info@quickpivot.com.
All content Copyright ©2014, QuickPivot, Inc. All trademarks are property of their respective holders.
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