Ornamental Gates Proposal

1. Push PPC Proposal.

2. WelcomeYour presentation will begin shortly

3. Our Agenda
▪ Our Strategy Development Process
▪ Our Prices & Packages
▪ Quick Overview of Push
▪ Your PPC Audit
▪ New Opportunities

4. Pure Focus On
Digital Advertising Since 2007
50+ specialists in London, Manchester, Bucharest, Athens and Copenhagen

5. Our Values

6. 35,000Google Agency Partners

7. 1,000Premier Partners

8. 10Contracted UK Channel Partners

9. So what?
Access to beta
tests before
your competition

10. So what?We run seminars every month at Google’s Head Offices

11. So what?Support to help customers expand internationally.

12. Global expansion
Lots of our customers operate globally and have expanded into new territories working with us.
Customer Areas we run campaigns in
Mountain Store
Hair Transplant Clinic
Golf Holiday Company
Diabetes Management
company
UK, SPAIN, FRANCE, GERMANY, USA, SWEDEN, AUSTRIA, AUSTRALIA, CANADA,
SWITZERLAND, DENMARK, NORWAY, FINLAND, JAPAN
BRAZIL, MIAMI, SCOTLAND, SYDNEY, GERMANY, AMSTERDAM, PERTH, ITALY, SAN
DIEGO,
LEBANON, SAUDI ARABIA, DENMARK, UK, NIGERIA
SWEDEN, DENMARK, UK, USA
UK, DENMARK, POLAND, CZECH REPUBLIC, FINLAND, NORWAY, GERMANY, HOLLAND,
AUSTRIA, SPAIN, GREECE, ITALY, SWITZERLAND, FRANCE

13. Winner
Best Customer Satisfaction
Award - Google Premier
Partner EMEA Awards
2016
Winner
Mobile Innovation Award -
Google Premier Partner
EMEA Awards 2017
The only agency to win a Google
Premier Partner Award 3 years in a row
Winner
Mobile Innovation Award -
Google Premier Partner
Global Awards 2017
Winner
Growing Business Online
Award - Google Premier
Partner EMEA Awards
2018
The most highly nominated European agency

14. Over 300 customers

15. In multiple industries

17. See what our clients have to say

18. Push Analyser
The push analyser puts together reports that would take us 3-4 hours to put together manually. It
saves time analysing and leaves us with more time to actually do work on your account.

19. We’re a
process driven
PPC agency

20. How we’re always ahead

21. How we keep you ahead

22. We Can Help Your Business Grow
Through Multiple Channels

23. Our Agenda
▪ Landing Page Review
▪ Our Strategy Development Process
▪ Our Prices & Packages
▪ Quick Overview of Push
▪ Your PPC Proposal
▪ Other Opportunities

24. The Market Demand

25. Search Trends
▪ We are able to see search trends for keywords in any country at any time to plan your budget for the year.

26. There are hundreds of
keyword variations by Trends

27. We can see locations people
search from

28. We can see the devices
they use

29. Location Search Volume
Gates/Garden/Fence Gates

30. Keyword Around
Gates/Garden/Fence Gates

31. Location Search Volume
Driveway/Metal/Iron Gates

32. Keyword Around
Driveway/Metal/Iron Gates

33. Location Search Volume
Wrought Iron Gates/Iron fence/Wrought
Iron Fence

34. Keyword Around
Wrought Iron Gates/Iron fence/Wrought Iron
Fence

35. Location Search Volume Metal
Garden Gates/Metal Driveway
Gates/Garden Gates for Sale

36. Keyword Around
Metal Garden Gates/Metal Driveway
Gates/Garden Gates for Sale

37. Location Search Volume
Front Gate/Steel Gate/Metal Fence

38. Keyword Around
Front Gate/Steel Gate/Metal Fence

39. Location Search Volume
Entrance Gate/Metal Railing/Entry Gates

40. Keyword Around
Entrance Gate/Metal Railing/Entry Gates

41. Location Search Volume
Ornamental Gates/Property Gates/Metal
Door Gates

42. Keyword Around
Ornamental Gates/Property Gates/Metal Door
Gates

43. Location Search Volume
Garden Railings/Railings/Deck Railing

44. Keyword Around
Garden Railings/Railings/Deck Railing

45. Location Search Volume
Handrail/Porch Railing/Stair Railing/Balcony
Railing

46. Keyword Around
Handrail/Porch Railing/Stair Railing/Balcony
Railing

47. Reach a new warm audience
with Bing

49. Take Advantage Of Bing’s Reach
Enable A Cross Device Strategy

50. Bing offers lower CPC’s and
less competition

51. Bing keywords Around Entrance Gates

52. Bing keywords Around Driveway Gate

53. Bing keywords Around Ornamental Gate

54. Bing Keywords Around Railings

55. Bing Keywords Around Garden Fencing

56. Competitive Analysis

57. Competitor Data

58. Competitor Data

59. Competitor Data

60. Competitor Data

61. Competitor Data

62. Competitor Data

63. Competitor Data

64. Competitor Data

65. Competitor Data

66. Competitor Data

67. Competitor Data

68. Competitor Data

69. Competitor Data

70. Competitor Data

71. Competitor Data

72. Competitor Data

73. Competitor Data

74. Competitor Data

75. Our scripts identify competitors
keywords not in your account

76. We use Google alerts to keep
up to date with industry news

77. Benchmark CPA’s
We have our own benchmarks out of our 300 clients to estimate conversion rates in your industry.
Category Clicks Impressions CTR Avg. CPC Conversions Cost / conv. Conv. rate Cost
Home Improvement 148640 12933431 1.15% 0.72 3501 30.47 2.36% 106663.74
Home Furnishings 103385 16320142 0.63% 0.72 1025 72.54 0.99% 74356.43
Kitchen & Dining 16873 3891436 0.43% 0.73 175 70.74 1.04% 12379.71
Domestic Services > Cleaning Supplies & Services 3770 124154 3.04% 2.96 713 15.63 18.91% 11141.63
Domestic Services 3770 124154 3.04% 2.96 713 15.63 18.91% 11141.63
Home Improvement > Doors & Windows 2286 30744 7.44% 3.51 472 16.98 20.65% 8013.44
Home Improvement > Flooring 1250 33317 3.75% 1.17 188 7.77 15.04% 1461.14
Kitchen & Dining > Cookware & Diningware > Cutlery &
Cutting Accessories 15214 3820250 0.40% 0.55 109 77.36 0.72% 8432.48
Kitchen & Dining > Cookware & Diningware 15214 3820250 0.40% 0.55 109 77.36 0.72% 8432.48
Home Improvement > Construction & Power Tools 42097 3166372 1.33% 0.23 837 11.32 1.99% 9475.59
Gardening & Landscaping 4503 392892 1.15% 0.72 99 32.83 2.20% 3250.05

78. How we develop your strategy

80. Account would perform better with a national / regional structure
Strategy & Structure

81. We structure our accounts to ensure each area has its own set of campaigns, ad groups and dedicated adverts.
Strategy & Structure

82. This allows us to control the budgets, the bids and messaging to create a strong user journey.
Strategy & Structure

83. From keyword to ad to the landing page we want to see locality reflected.
Strategy & Structure

84. We can create dynamic landing pages which reflect the area visitors are from.
Strategy & Structure

85. We have lists of every location in the country to help implement campaigns like this.
Strategy & Structure

86. Targeting your audience

87. Geographic Targeting
We can target any location and bid more or less based on performance.

88. Demographic Targeting
Demographic targeting allow us to tailor our ad copy and target specific people based on age, gender and income.

89. Device Targeting
Device targeting allow us tailor our ad copy based on the devices that people are searching.

90. In-Market Audiences
In-market audiences identify lists of people based on their behaviour.

91. Optimising results = Push Analyser

92. Keyword analysis
The Push Analyser allows us to look at the match type performance and help us make decisions based on data.

93. Impression Share analysis
The Push Analyser allows us to look at which campaigns have impression share under 80% and fix them.

94. Ad copy analysis
Push Analyser can be used to show us when there is a difference between the click through rates of ads.

95. Wastage analysis
The Push Analyser can show us all searches that have not led to a conversion in the last 30 days.

96. Non Converting Keywords

97. Conversion analysis
The Push Analyser shows the phrases that lead to conversions, so we can add them as keywords in the account.

98. Scripts
Save More Than Just Time
Benefits Other Than Time
■ Minimise human errors
■ Analyse more data
■ Deliver better results
■ Create competitive advantage
■ Time to focus on strategy

99. We Use Building Scripts
Build Millions of Combinations
Minimise Problem
■ Millions of people searching in millions of
ways.
Solution
■ Input keyword themes and Script builds every
possible combination.

100. We Also Use Bidding Scripts
Bid Dynamically in Auctions
Minimise Problem
■ Millions of auctions in a very dynamic game.
Solution
■ Scripts are monitor market bids and optimise.

101. Our Quality Assurance Scripts...
… Ensure Things Run Smoothly
Minimise Problem
■ Too many things can go wrong on your website or your adwords account.
Solution
■ Scripts scan the account flagging abnormalities.

102. Optimisation Scripts
Adding/Excluding Keywords
Minimise Problem
■ Wider audiences and keywords
means discovering opportunities but
also accepting wastage.
Solution
■ Scripts include keywords generating
value - excluding keywords creating
wastage.

103. Optimisation Scripts
Optimise Bids per hour per day

104. Other Examples
■ Airline company: fewer spots
available, higher profit
■ Forex platform: your favourable
couple gets fluctuation
■ Recruitment company: job vacancies
getting filled
■ Food company: increased demand in
champions league days
■ Hotels company: hotel around
airport, flight delays, put your bids up

105. Display Advertising

107. Google Display Network
Place ads on a variety of news sites, blogs and other websites that are relevant to what you’re selling.

108. Why Display Advertising?
▪ 71% of time spent your potential
customers are:
▪Reading Articles
▪Emails
▪Watching Video
▪Browsing.

109. CPA costs reduce whilst
volumes rise
Spend Display CPA Search CPA % Difference
Model Account £151,000 £5.3 £6.2 16.40%
Baby Products £77,000 £1.8 £2.8 59.40%
Immigration Lawyers £222,450 £15.5 £26.9 73.70%
Property Investment £109,600 £42.6 £65.6 54.00%
Education Client £40,500 £5.3 £7.4 41.00%
Life Insurance Client £326,400 £44.7 £59 32.10%

110. How can we target?

111. Targeting By Keywords

112. Targeting By Topics

113. Targeting By Placements

114. Sites You Appear On

115. Sites You Appear On

116. Sites You Appear On

117. Sites You Appear On

118. Sites You Appear On

119. Sites You Appear On

120. Sites You Appear On

121. Video

122. Video is an important part of
strategy

123. Who You Can Target
Get in front of your target audience with Youtube Video targeting & Youtube remarketing

124. Youtube Bumper Ads
6 second video ads which can generate a great deal of awareness at a low cost.

125. Keeping you ahead with
Google Betas

126. Smart display
▪ Smart display is a fully automated display campaign which uses Google’s artificial intelligence to control
bids, targeting and ad testing.
▪ Google internally report 20% increases in conversions with the same CPA and we have seen it halve the
CPA for some of our customers.

127. Responsive ads
▪ Responsive search ads are very powerful as they tailor the ad copy based on the profile of each user.

128. Enhanced CPC for
Conversion Value
■ Now Google have introduced enhanced CPC for conversion values on the beta program.
■ The objective is to give you more value for the same ROAS. A lot of businesses however have no value
attributed to their conversions.

129. Native Advertising
▪ Native advertising is currently a beta on Google. The ad format is the same as other providers but the targeting options
are the same as the Google Display Network campaigns.

130. Native Advertising
▪ Native adverts lift purchase intent by 18% compared with Display ads.
▪ Consumers look at these adverts 25% more than display banners.

131. Native Advertising
▪ We place the article on our own website for authenticity.

132. Native Advertising
▪ The often unbranded adverts on the right hand side lead people to the website

133. Native Advertising
▪ We already have a list of websites we know work well for native adverts across any industry.

134. Article Ideas
▪ Articles on critically acclaimed/niche films “Our favourite movies from this years Sundance Film Festival”.
▪ Articles highlighting the platform itself “Critics are going crazy for the selection of films on new streaming platform”.
▪ Articles around hidden gems “The best movies you’ve never heard of”.
▪ Articles around seasonal events “The perfect scary movies for a Halloween night in”.

135. Other Native Platforms

136. Other Native Platforms

137. Build relationships with your
audience via Remarketing

138. Remarketing

139. Remarketing Helps

140. Remarketing

141. Video Remarketing

143. Making the most of your traffic
with landing page optimisation

145. Mobile Speed

146. Mobile Speed

147. Mobile Speed

148. Mobile Speed

149. What is your Target CPA?
CPC and Conversion Rates

153. Image - Desktop

154. Image - Mobile

155. Perception Map
▪ This perception map shows visually what stands out to users when they land on your page.

156. Perception Map
▪ This perception map shows visually what stands out to users when they land on your page.

166. Google AdWords industry benchmarks
Average conversion rates
The average conversion rate in AdWords across all industries is 3.75% on the search network and 0.77% on the display network

169. Budget recommendations
Search: We recommend a budget of £2000 per location:
Display: We recommend a budget of £1000 per location
Remarketing: We recommend a budget of £500 per location

170. Summary

171. Our strategy development team will
arrange an initial call to discuss the
next steps and ensure they fully
understand your business objectives.
What
happens next

172. What happens next
An account plan is created and approved before we built or optimise the account.

173. What happens next
Intelligen scripts are set up to improve account management efficiency (there are over 50)

174. What happens next
We work with you to get tracking, reporting and the Push analyser set up

175. What
happens next
Based on your plan we build new
AdWords campaigns and/or optimise
your existing campaigns.

176. Summary

177. New accounts need lots of love and our teams work together
to ensure we find the winning formula to grow your business.
Your account manager, salesperson and strategy
development manager will meet monthly for the first three
months to review your account together and update you on
progress.
What
happens next

178. Our commitment

179. Your commitment

180. Prices

181. £997
■ Unique Push PPC strategy overseen by a team with over
20 years PPC experience (worth £750)
■ Account build/ optimisation by Google Certified Professional with
up to 50 steps completed
■ Check/ Implement conversion tracking including call tracking (worth £100+)
■ Boost conversions with our exit overlay (worth £291)
■ Free Google Ads voucher for new accounts (worth £75+)
Reduce your cost per acquisition
through our Push analyser
software
Conversion Booster
Wastage Reduction
Ad Performance Testing
New Keyword Discovery
Quality Score Optimsation
PPC Set Up
Push PPC set up includes
Push Push Analyser
Includes set up on
One off cost
+ Vat

182. £2997
■ Google Ads campaign management (includes Google Shopping)
■ Bing ad campaign management (includes Bing Shopping)
■ Display network targeting
■ Native advertising
■ Video advertising
■ Remarketing, search remarketing, video remarketing, dynamic remarketing
■ Face to Face quarterly business reviews
■ Bespoke Report Dashboards
■ Bespoke Script Dashboards
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Premier
Push PPC Premier offers all Google Ads
features including:
Push Push Technology
Ad spends up to £30,000
+ Vat

183. £1997
■ Google Ads campaign management (includes Google Shopping)
■ Bing ad campaign management (includes Bing Shopping)
■ Display network targeting
■ Remarketing
■ Search Remarketing
■ Video Remarketing
■ Dynamic Remarketing
■ Segmented customer audience list creation
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Plus
Push PPC Plus offers all Google & Bing Ads
features including:
Push Push Technology
Ad spends up to £20,000
+ Vat

184. £1497
■ Google Ads search & shopping campaign management
■ Bing Ads search & shopping campaign management
■ Remarketing (with Google Banner Advertisements)
■ Segmented customer audience list creation
■ Performance reviewed on a daily basis
■ Dedicated certified PPC account manager
■ Comprehensive reports written in a style that suits you
All Push customers have access
to our unique technology (worth
£597)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Form
PPC
Push PPC offers all Google & Bing Ads
features including:
Push Push Technology
Ad spends up to £15,000
+ Vat

185. Push PPC
Google & Bing search
& shopping campaigns
Remarketing
Does not include
Display Advertising
Does not include
Native Advertising
£1497
Monthly Report
Push PPC Plus
Google & Bing search
& shopping campaigns
Remarketing
Display Advertising
Does not include
Native Advertising
£1997
Monthly Report
Push PPC Premier
Google & Bing search
& shopping campaigns
Remarketing
Display Advertising
£2997
Monthly Report
Native Advertising

186. £997
■ Account build/ optimisation by Facebook specialist with
over 50 steps completed
■ Unique Push social strategy overseen by a Facebook specialist
■ Check/ Implement conversion tracking including call tracking
■ Integration with ROI hunter to maximise catalogue sales
Reduce your cost per
Acquisition through our
ROI Hunter software
Conversion Booster Wastage
Reduction Ad Performance Testing
New Persona Discovery
Improved Ad Relevancy
Facebook Set Up
Push Facebook set up includes
Push ROI Hunter
Includes set up on
One off cost
+ Vat

187. £9997
■ Google Ads campaign management including all features and Betas
■ Facebook campaign management
■ Bing campaign management
■ SEO
■ Content marketing
■ Digital PR
■ Email automation sequences
■ Monthly face to face meetings
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Premier Gold
Push PPC Premier Gold offers:
Push Push Technology
Ad spends up to £100,000
+ Vat

188. £4997
■ Google Ads campaign management including all features and Betas
■ Facebook campaign management
■ Bing campaign management
■ SEO
■ Monthly face to face meetings
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Premier +
Push PPC Premier + offers:
Push Push Technology
Ad spends up to £50,000
+ Vat

189. £2497
■ Google Ads campaign management
■ Display network targeting
■ Native advertising
■ Video advertising
■ Bing campaign management
■ Remarketing, search remarketing, video remarketing, dynamic remarketing
■ Face to Face quarterly business reviews
■ Bespoke Report Dashboards
■ Bespoke Script Dashboards
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Premier
Push PPC Premier offers all Google Ads
features including:
Push Push Technology
Ad spends up to £25,000
+ Vat

190. £1497
■ Google Ads campaign management
■ Display network targeting
■ Native advertising
■ Remarketing
■ Search Remarketing
■ Video Remarketing
■ Dynamic Remarketing
■ Segmented customer audience list creation
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Plus
Push PPC Plus offers all Google Ads
features including:
Push Push Technology
Ad spends up to £15,000
+ Vat

191. £997
■ Google Ads campaign management (includes Google Shopping)
■ Remarketing (with Google Banner Advertisements
■ Performance reviewed and improved on a daily basis
■ Dedicated certified PPC account manager
■ Comprehensive reports written in a style that suits you
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC
Push PPC offers all Google Ads features
including:
Push Push Technology
Ad spends up to £10,000
+ Vat