Elena Pavlovskaya has over 10 years of experience in IT and 3.5 years of experience in product management. She is a certified Scrum Master and has taken courses in pragmatic marketing. A product manager analyzes the market, evangelizes the product to customers, formulates requirements, and controls development. In a development team, a product manager helps groom stories, shares the product vision, prepares and prioritizes user stories, and reviews sprint and release demos.

1. Product manager's role:
Overview
Elena Pavlovskaya

2. Nice to meet you!
● 10+ years of experience in IT
● 3,5+ years in Product Management
● Certified Scrum Master
● Passed Pragmatic Marketing course

3. provectus.com
Palo Alto, California, USA
Odesa, Ukraine
Kazan, Russia
Kyiv, Ukraine

4. Product Manager’s “portrait”

5. Where is Product Manager?
Sales
Marketing
Communications
Development &
Services

6. What actualy PM does?

7. Analyzes the market

8. Evangelizes the product

9. Interacts with the customers

10. Formulizes the requirements

11. Controls development

12. What types of PM do exist?

15. What’s PM role in development team?

16. Story grooming
Shares product vision
Prepares user stories
Prioritizes stories
Reviews sprint/release demos

19. Professional Product Manager (s)

21. There's a difference between
being busy and being productive.
Kristen Lippincott,
Curator, National Maritime Museum, Greenwich, England

23. /epavlovskaya
elena_pav