DIGITAL MARKETING

1. PRIYA SARAOGI
17021021272

2. ABOUT
H&M is a retail fashion brand that has outlets all
over the world. They bring affordable fashion to
the masses. The brand has an active social media
presence on all major networks including
Facebook, Twitter, LinkedIn, and Instagram. They
also have different profiles dedicated to the
different geographical locations they have outlets
in. H&M's social media campaigns are highly
engaging. The 'Rewear It' campaign that they
brought out in connection with World Recycle
Week featuring M.I.A encourages their followers
to recycle.

3. FACEBOOK
H&M has showcased more than 650
videos in its YouTube account. The focus
is not just marketing of products or
brands but to create long term
relationships with the customers through
deeper engagement. Its You Tube
account has more than 261K
subscribers. Its newest Fall Collection
video has had more than 91,ooo views in
2 weeks.
YOUTUBE
There are more than 36 million
followers of the brand on Facebook. It
posts regular updates about the new
products and designs as well as any
events or marketing campaigns it
organizes. It uses Facebook for regional
marketing and branding too. At the top
of the page, local events and
promotions are showcased in every
market Satisfied and disappointed
customers both talk to the brand
through its Facebook page and express
their joy or dissatisfaction as they like.

4. INSTAGRAM
People here like the post and
follow the brand as well as
comment on the posts. It is
great for marketing that
mainly use images for
marketing. H&M has made
3761 posts on and has 22.9
million followers, following
its Instagram brand. This is
a very high number and
reflects the kind of success
H&M has achieved by
marketing on Instagram.
Its easy to market the products
and brands through images
from Pinterest. Here people
save pins and follow boards.
There are several accounts
associated with H&M on
Pinterest like H&M for men,
H&M for kids, H&M home and
H&M denim. This social media
platform has also helped H&M
market its brand and build a
large group of fans and
followers.
PINTEREST

9. • For H&M to become more successful, it needs
to start focusing on world’s largest market for
e-commerce: the US. The company needs to
start changing the way their social media
pages are being used, each page should be
used differently, instead of having same
content like on Facebook, Twitter. H&M
should start collecting database from their
customers more that is emails at point of
purchase.
CONCLUSION