Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

MARKETING COMMUNICATION /CAMPAIGNS STRATEGIES

0 views

Published on

MARKETING COMMUNICATION /CAMPAIGNS STRATEGIES

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

MARKETING COMMUNICATION /CAMPAIGNS STRATEGIES

  1. 1. MARKETING COMMUNICATION /CAMPAIGNS STRATEGIES Presented by – sweta LeenaPanda , Shivani Arora
  2. 2. 2 MARKETING COMMUNICATION IDEAS Advertis ing Integrati ve Marketi ng Word of mouth marketing Sales and promoti on
  3. 3. 3 MARKET PENTETRATION S U R F E X C E L DAG ACCHE HAI, Kuch nei suruwad dag se – celebrate first with colour  Revamped campaign with the tag line: Daag Acche Hain , Kuch nei suruwad Dag se  Linking to a social cause, viz. touch the Five emotion campaign  Specific ads during festive season especially Holi, marriage time etc. 1st - Feel the Colours of Holi -newly couples 2nd – Lets play in rain *spot light -first rainfall* 3rd -A fate man enjoying food during a marriage party *spot light – marriage* 4th – last day in School –Spotlight- dye your friend’s dress with your palm impression* Kuch Daag acche hain ….!!!
  4. 4. 4 MARKET PENETRATION S U R F E X C E L Phanka – “Hame udne do” (Your special kids can make you feel special.) Offline Campaign No biasness – all gender group of children and all kinds of children blinds to autism kids can take participate.  Revamped campaign with the tag line: Phanka – Hame udne do  Linking to a social cause, viz. let the children make their dream true, special focus to Special Olympics, sports and painters.  Specific ads during Olympics time that also special
  5. 5. 5 MARKET DEVELOPMENT S U R F E X C E L OUR RELATIONSHIP IS STAINLESS like surf excel bachpan ka saathi, NO DAG IN RELATIONSHIP.  Surf Excel Campaign: Proposed by Sweta Leena Panda  Revamped campaign with the tag line: “Surf excel bachpan ka saathi , No Dag in Relationship”  Linking to a social cause, viz. no gender bias when it comes to love, true love.  Specific ads during Marriage or Valentine day time.
  6. 6. 6 MARKET DEVELOPMENT & PENETRATION O Y O R O O M S • Revamped campaign with the tag line: “We belong to you” • Linking to a social cause, viz. travel India and explore different place and culture. • Specific ads during any festival time We belong to you OFFLINE – 1. Coupons/discount 2. Share your travel story with OYO rooms
  7. 7. 7 MARKET DEVELOPMENT & PENETRATIONV E G M C D O N A L D • Revamped campaign with the tag line: “save love , save life” • Linking to a social cause, viz. go Vegetarian. • Specific ads during any festival time. We belong to you OFFLINE – 1. Coupons/discount 2. Share your story why you turn into vegetarian
  8. 8. 8 Surf excel OYO Rooms Veg McDonald High Dogmatic person (Celebrities like – winner of special Olympics or kid celebrities) Low dogmatic Inner directness Other Directness (They influence by others) High need for recognition (these group of people love to think and collect information) High OSL (Optimum stimulus level) Classical Conditioning Need for uniqueness (when a purely non veg eater choose a veg McDonlad) Extremal influence
  9. 9. 9 THANK YOU

×