Social media has significantly impacted sales of athletic sublimated clothing by allowing manufacturers to easily reach their target audience through targeted ads and influencer partnerships on platforms like Instagram, Facebook, and Twitter. It has also made it easier for consumers to discover and purchase sublimated clothing online. Social media has influenced clothing designs to include bold colors, unique patterns and eye-catching graphics that are well-suited for sharing online. Overall, social media has revolutionized how sublimation clothing companies market and sell their products.