Zmet of Lux beauty soap

1. ZMET of Lux
Presented By:
Ankit Kumar
Priya Gupta
Bakhtawar Khan
PBM Assignment

2. ZMET (Zaltman metaphor elicitation
technique ) bring images to the discussion that
represent their thoughts and feelings.
These images serve as a jumping of point for a
conversation that helps us uncover the deep
emotional framework.

3. Introduction
• LUX is a global brand developed by Unilever.
• Popularly known for “the beauty soap”.
• The range of products includes shower gels, hair
shampoos and conditioners.
• Lux started as “Sunlight Flakes” laundry soap in 1899.
• In 1929, it was launched in India.
• Today, Lux is the market leader in countries
like India, Pakistan, Brazil, Thailand and South Africa.

4. Brand
Fea

5. Fragrance

6. B
E
A
U
T
Y

7. Legacy

8. Freshness

9. Variety

10. Affordable

11. Softness

12. Trust

13. Brand
Ext

14. Lux Fairness Cream
Lux Face wash
Lux Body Lotion
Lux Deo stick

15. Thank Yo
