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2. Urban Generation
Urban Generation is your ultimate destination for “best
buys” of trendy and fashionable outfits, apparels & footwear.
Our store has everything you need for your year round
gimmicks. Urban Generation does not limit itself to one
brand. We choose the best and the latest fashion styles for
the trendy, young & cool customers.

3. Analyzing Urban Generation’s Retail Strategy
Urban Generation Silang, Cavite Branch
9076 Governor's Dr, Silang, Cavite

4. Target Market

5. Retail Offering (Format)
 Store based : Department Store
Department stores provide a wide range of options to
the consumers and thus fulfill all their shopping
needs. (e.g SM and Robinson’s Department stores)
 Store location are in middle along the high way
 extremely lower selling prices
 Unique quality merchandise

6. Bases for Building Sustainable Competitive
Advantage

7. What threats might Urban Generation
face in the future?