Food fair in hong kong.

1. Proposal for enhancing Italy Pavilion
exposure prior to and during HKTDC
Food Expo 2014
1

2. Objectives:
Make use of HKTDC Integrated promotional platform (Print, Online,
Mobile & Trade fair)
- To increase Italy brand awareness in International and China
markets
- To enhance Italy Pavilion’s exposure during HKTDC Food Expo 2014
World-class
Trade Fairs
Trusted
Online
Marketplace
www.hktdc.co
m
Product
Magazines
Covering 15
Industries
Mobile Applications
Anytime,
Anywhere

3. Benefits
A)Reach-out to Asia markets via HKTDC Food
B)
C)
magazine
Increase Italy brand awareness worldwide
at hktdc.com
Maximize exposure prior to and during HKTDC Food
Expo 2014

4. A) Reach-out to Asia markets via HKTDC
Food magazine
• standalone pavilion catalogue “Italy Food” publishes in August 2014
• widely distributed to visiting buyers from mainland and Asia at HKTDC Food Expo
2014
• bi-lingual (Chinese & English) professional editorials write up featuring Italy food
industry strength
Reference:
Cover
Editorial
Japan Food
Cover
Editorial
Jewels of Italy

5. A) Reach-out to Asia markets via HKTDC
Food magazine (con’t)
• publishes in August 2013
• Bi-lingual version (Chinese & English) cater for the needs of
China, Taiwan and Chinese- speaking markets
• circulated in print, electronics and app (mobile) versions
• effectively connect you with your target buyers in China and
International
markets
e-Magazine (PC
version)
Print
Appgazine
(Mobile version)

6. B) Increase Italy brand awareness
worldwide at hktdc.com from August
2014 onwards
• Average monthly page views: More than 12,000,000
• Average monthly visitor sessions: More than 5,000,000
• Enquires generated via hktdc.com from July 2011 to June 2012:
More than 24,000,000
hktdc.com won the
Best Portal Website
in Web Award 2011
from the Web Marketing
Association in the U.S.

7. B) Increase Italy brand awareness
worldwide at hktdc.com (con’t)
Trusted online marketplace
hktdc.com
The third-party
authentication
service:

8. B) Increase Italy brand awareness
worldwide at hktdc.com (con’t)
• Italy suppliers at hktdc.com could
obtain more relevant buyer referrals
through the Free Sourcing Services
• the service creating more than 1 million
referral cases at each mega trade fair;
exhibitors with proper online profile
could obtain over a hundred buyer
contacts before, during and after the
fair.
The buyer list received by exhibitors includes:
 Buyer names
 Company names
 Contact information
 Product categories enquired

9. Food Fair – August 2014 Stand condiviso

10. The Food Fair – Statistics 2010 / 2013

11. Contatti
Arcadia Italy Ltd in Hong Kong