Hilton Hotels - The best in itself

1. HILTON
(HOSPITALITY COMPANY)

2. Introduction
◦ Hilton Worldwide Holdings Inc., formerly Hilton Hotels Corporation
◦ An American multinational hospitality company that manages and franchises a
broad portfolio of hotels and resorts.
◦ Founded by:Conrad Hilton in May 1919
◦ Headquarters: Mclean, Virginia, United States
◦ CEO: Christopher J. Nassetta
◦ Subsidiaries: Hilton Hotel & Resorts, Doubletree & more

3. Marketing Strategies
◦ Enterprise Marketing Strategies (to reach
customers & potential targets)
◦ Individual Brand Marketing Strategies
(to reach customers & potential targets)
◦ Brand campaigns speak to specific consumer
targets about individual brands.

4. Hilton’s Marketing Plans & Campaign
◦ Strong Consumer Design Targets
◦ Brand Positioning
◦ Brand Architecture

5. Hilton Worldwide:
Hilton’s
Marketing
Strategies
Leaves
International
Footprints

6. Work Cited
◦ https://en.wikipedia.org/wiki/Hilton_Worldwide
◦ https://www.forbes.com/sites/paultalbot/2019/05/23/inside-hiltons-
marketing-strategy/#756463401be9
◦ https://www.google.com/search?q=hilton+marketing+strategies&hl=en
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