1. the future of retail +
shopper marketing
dave
chang
|
coo
–
livingsocial
malaysia

2. world’s 2nd largest social commerce site
65
million
members
in
22
countries
2.7
million
members
150
staff
double
digit
retail
growth

3. what shoppers really want
the
retail
flywheel
price
selecAon
convenience
+
cs
reach
channel
customers
suppliers

4. retail 1.0
birth
of
modern
retail
1900
-­‐
1961

5. retail 2.0
age
of
hypermarkets
1962
–
1994

6. retail 3.0
e-­‐commerce
era
1995
–
modern
day

7. amazon’s
triple
threat
value
proposiAon
top
5
retailers
amazon
price
advantage
price
index
vs
amazon
assortment
advantage
number
of
skus
/
category
customer
experience
american
cs
index
2011
105
100
113
316
76
2125
86
5-­‐13%
lower
prices
700%
more
selecAon
13%
higher
scores

8. retail 4.0
omni-­‐channel
retailing
2020
+
adapAve
merchandising
borderless
storefront
dynamic
pricing
on-­‐demand
delivery

9. retail 4.0
omni-­‐channel
retailing
2020
+
price
selecAon
convenience
+
cs

10. adaptive merchandising

11. sturgeon’s law
‘ninety
percent
of
everything
is
crap’
-­‐
theodore
sturgeon

12. 1
2
3
1
2
3
4
5
6
1

13. 55% of time spent with e-retail
occurred on a mobile device
-­‐
comscore,
10.01.2013

15. 4.5 billion check-ins from 40 million users

16. borderless storefront

17. 33%
31%
visited
store
before
purchase
34%
used
online
channels
before
purchase
51%
used
addiAonal
online
resources
before
purchase
online
only
offline
only
33%
convergence
in
the
consumer
decision
journey

20. dynamic pricing

23. on-demand delivery

24. same day delivery
holy
grail
of
e-­‐commerce
0%
20%
40%
60%
80%
100%
0
1
2
3
4
5
6
7
8
9
10
11
12
opAmally
located
shipping
locaAons
%
orders
serviced
1
day
ground
2
day
ground
3
day
ground

28. takeaways
new
competencies
same
objecAves
leverage
data
to
gain
efficiency
deliver
channel
agnosAc
experiences
one
integrated
supply
chain

29. takeaways
new
competencies
same
objecAves
price
selecAon
convenience
+
cs

30. thank you
davidq.chang@livingsocial.com.my
david.q.chang@gmail.com
linkedin.com/in/davidqchang