Quora as a Marketing Tool
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In this presentation we have analyzed metrics and strategies to use Quora as a marketing tool also we have highlighted some of the companies that used Quora to increase the sales of the products
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Quora as a Marketing Tool
- 1. TEAM 3 GURURAJ M AKASH G JEGAN MOHAN VC MOHAN KUMAR M PRAVEEN KUMAR S DEVARSHI PATEL
- 2. Number of Users in India = 15 million Number of Topics on Quora = 40000 Percentage of active users from India = 15% The word Quora is a combination of Question or Answer Number of Users = 190 million monthly users Reported estimated value of Quora = $ 1.8 million Year of launch= 2009
- 3. • Number of views • Upvotes • Shares • Number of followers • Track ROI coming from Quora - GA METRICS
- 4. Social Selling Using Quora Identify Relevant Topics Integrate Quora into Feedly Answer Questions First. Sell Later Follow your existing prospects Connect with Leaders/ Influencers Create Quora Blog
- 5. Generating Leads from Quora Write an effective Bio Focus on metric that matter Develop a strategy and stick to it What type of questions to answer? Use Images and Links to relevant content Make friends with Controversy If you want to be the best – learn from the best Private messaging your prospects
- 6. • Lead generation and Conversion • Non spammy Marketing • Adds Value and Builds engagement
- 7. Common Pitfalls SPAMMING How to avoid ? DELAY IN ANSWERING ANSWER COLLAPSE • Being Sensible • The early bird catches the up votes • Being Diligent
- 8. How can Quora be useful for a company? Customer Engagement Quora Ads Quora Credits Content Promotion Reading and Analyzing Data Market Research Create your brand name as a topic
- 12. Why Quora? 130 Million monthly Visitors Easily find target audience It has a high domain authority
- 13. Finding the right topics
- 14. Finding the right questions to answer
- 15. Tracking and Measuring – 1 month
- 16. Tracking and Measuring – 1 month
- 17. Thank You
Editor's Notes
- Evenbrite is the perfect example of business using Quora for lead generation & conversion. In an answer to, “what’s the best thing to do for New Year’s Eve in Los Angeles, CA?” TigheFlatley, the community manager has offered idea that looks more like a helpful suggestion than spam. This is the actual instance of non spammy marketing. Here the answer suffices question’s goal by offering suitable solution and so its chances of traveling far on Quora are higher. Adding value to user engagement builds connections and that’s precisely how leads are generated on a Q/A site. http://www.fatbit.com/fab/wonderful-world-quora/
- It uses quora to create it’s blogposts also