Take the guesswork out of socialmoderation. Protect your brand withOmniSocial Insure and know theconversations that are generated onlinewon’t compromise your reputation.
Overview of CommunityManagement & ModerationHow to Engage yourAudienceWhere Mzinga fits into yourSocial Media Strategy
Do you have a written Social Strategy foryour Clients? Is your organization structured and resourcedappropriately? Who is going to Engage your customers? CPL vs CPV? How do you define success? Which platforms are you going to be using?
So Many ChannelsSo LittleTimeFaceBookGoogle+PintrestInstagramTumblr#TagboardVsnapLinkedInVineYoutubeFoursquareYelpFlickrLet Mzinga handle that for you
Where doesModeration Fit intoyour StrategyProtectingthe voiceof yourBrand
Global, multilingualmoderation team with7+ years experiencemoderating sites forleading brands Flexible moderationservice offered 24 x 7 x365 Across all Socialplatforms
HOW AND WHENTO REACHYOUR FANS 74% of all marketers sayFacebook is important totheir lead generationstrategies Companies that generate1,000 Facebook likes alsoreceive 1,400 website visitsper day. 85% of fans of brands onFacebook recommend brandsto others, compared to 60%of average usersPURCHASING AND CUSTOMERSERVICE 59% ofTwitter users havevisited B2B tech brand sites,compared to 40% for theaverage internet population Approximately 46% of onlineusers count on social mediawhen making a purchasedecision 25% of consumers whocomplain about products onFacebook orTwitter expect aresponse within 1 hour
Ground ControlUp to datecontentTreat your readers andconsumers like equalsImmerse yourselves inpop-cultureTalk like human beingsHere are three useful tipsshared by Shankar Gupta at theSocial Media Summit
BEST PRACTICES Encouraging participation Proactively SeedingContent Act on Abusive Behavior Ensure a welcome and SafeenvironmentCONSISTENT FEEDBACK ISALWAYS HELPFUL Observe hourly & dailyinteractions Moderation Strategies Usage Guidelines Sentiment Reports Hands on Suggestions forimprovement and growth Reporting concerns of yourcommunity
WHAT DOTHEY DO Engagement Facilitation Trusted ContentMODERATINGON A DIFFERENTLEVEL Welcoming new members Provide topics ofconversation TC,TOS,SLA,NRA,FEMA,LMOA enforcement
Nail theStrategyModeration is a Key Componentfor any Social Media StrategyEngage your CostumersModeration has been a corepart of Mzinga’s business formore than 10yrsOur moderators have beenprotecting client’s brands onaverage 7yrs