TOP 3 SOCIAL MEDIA
STRATEGIES YOUR
BRAND IS MISSING
Christine Rochelle
Integrated Marketing Manager
@CLRochelle
#GetIntegr...
So Many Networks, So Little Time
Goal:
Identify Top 3 Strategies
To Implement Now
• Power of Influencers
• Reputation Management
• Videos
POWER OF INFLUENCERS
INTEGRATE YOUR PR RELATIONSHIPS
WITH SOCIAL MEDIA
UTILIZING SOCIAL MEDIA CURRENCY
AND ENGAGEMENT EFFO...
Influencers: Facebook
SHARES, TAGS,
AND INFLUENCER ADVERTISING
Influencers: Facebook
ENGAGE UNDER YOUR
BRAND NAME ON
OTHER PAGES
TIP:
SETTINGS GEAR>
USE FACEBOOK AS BRAND
PAGE
LIST DEVELOPMENT,
UTILIZE TWITTER SEARCH FOR ENGAGEMENT
JOIN OR HOST A TWITTER CHAT
Influencers: Twitter
LinkedIn
• Group Engagement Through
Customer-facing Management
Influencers: LinkedIn& Google+
Google+
• Develop Circles to...
Reputation Management
Reputation Management
LISTEN.
Always Reply. Encourage Feedback.
Monitor With Tools.
Reputation Management
• Take the
conversation offline
• Do not discuss
customer details on
public forums
through lengthy
r...
Video
Video consumers to double to 1.5 billion by 2015
Stay Consistent.
Stick to Platforms
With Large Audiences,
Not Linking Value.
Get Creative.
Humanize Your Brand.
Video
Video
New Players:
Vine,
Instagram
Video,
Google+
Hangouts
Tell a Story.
Bring Your Customers “Behind the Scenes.”
Display Your Product.
Educate.
Promote a Contest.
Top 3 Strategies
To Do Now
• Power of Influencers
• Reputation Management
• Videos
Questions?
Christine Rochelle
ChristineR@lotus823.com
@CLRochelle
Top 3 social media strategies your brand is missing
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Top 3 social media strategies your brand is missing

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With so many social media networks and so little time it is necessary to identify your objective, strategy and goal. These three social media strategies will give your brand the boost to social media success.

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Top 3 social media strategies your brand is missing

  1. 1. TOP 3 SOCIAL MEDIA STRATEGIES YOUR BRAND IS MISSING Christine Rochelle Integrated Marketing Manager @CLRochelle #GetIntegrated
  2. 2. So Many Networks, So Little Time
  3. 3. Goal: Identify Top 3 Strategies To Implement Now • Power of Influencers • Reputation Management • Videos
  4. 4. POWER OF INFLUENCERS INTEGRATE YOUR PR RELATIONSHIPS WITH SOCIAL MEDIA UTILIZING SOCIAL MEDIA CURRENCY AND ENGAGEMENT EFFORTS
  5. 5. Influencers: Facebook SHARES, TAGS, AND INFLUENCER ADVERTISING
  6. 6. Influencers: Facebook ENGAGE UNDER YOUR BRAND NAME ON OTHER PAGES TIP: SETTINGS GEAR> USE FACEBOOK AS BRAND PAGE
  7. 7. LIST DEVELOPMENT, UTILIZE TWITTER SEARCH FOR ENGAGEMENT JOIN OR HOST A TWITTER CHAT Influencers: Twitter
  8. 8. LinkedIn • Group Engagement Through Customer-facing Management Influencers: LinkedIn& Google+ Google+ • Develop Circles to Target Content • Social Currency on a Missed Platform
  9. 9. Reputation Management
  10. 10. Reputation Management LISTEN. Always Reply. Encourage Feedback. Monitor With Tools.
  11. 11. Reputation Management • Take the conversation offline • Do not discuss customer details on public forums through lengthy responses • SM Manager should have access to CRM
  12. 12. Video Video consumers to double to 1.5 billion by 2015
  13. 13. Stay Consistent. Stick to Platforms With Large Audiences, Not Linking Value. Get Creative. Humanize Your Brand. Video
  14. 14. Video New Players: Vine, Instagram Video, Google+ Hangouts
  15. 15. Tell a Story. Bring Your Customers “Behind the Scenes.” Display Your Product. Educate. Promote a Contest.
  16. 16. Top 3 Strategies To Do Now • Power of Influencers • Reputation Management • Videos
  17. 17. Questions? Christine Rochelle ChristineR@lotus823.com @CLRochelle

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