Everyone wants their website to rank at #1 in a Google search but after writing their site’s content they don’t know the next steps for competing with the other 1 billion+ websites on the world wide web.
Did you know that Google has a Keyword Planner tool that tells you how much or how little competition a certain search phrase will yield? Do you use a standard naming convention for files and media that you upload or embed? Are you ensuring that your CMS is generating the right HTML tags for your content? There are several simple steps you may be missing when it comes to optimizing your website for search engines.
Instead of immediately shelling out hundreds of dollars for an SEO strategist, take a deep breath and then implement these often under-utilized tricks for improving your organic search engine ranking. With time, you’ll find the traffic you’re looking for.
Takeaways: I want attendees to take home 5-10 new ideas for boosting their website’s search engine ranking. I’m hoping to keep these ideas accessible to non-tech/non-HTML workers but hopefully I can inspire some web programmers to rethink some of their own processes when working on their company’s or clients’ websites.
Attendee skill level: either some experience with content strategy writing or project management; a newcomer to web development or design
Presented at MinneWebCon May 1, 2017 in Minneapolis, MN (http://minnewebcon.org/)