Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Marketing plan for the sparks foundation
1. Marketing plan for The
Sparks Foundation
Digital marketing plan and execution
2. INTRODUCTION:The Sparks Foundation
At a high level, digital marketing refers to advertising delivered through digital
channels such as search engines,websites, social media, email, and mobile
apps.
Using these online media channels, digital marketing is the method by
which companies endorse goods, services, and brands.
Here,I am endorsing a foundation called The Sparks Foundation using
various social media platforms like LinkedIn,Twitter,Instagram,
Facebook.
There are six steps in endorsing a company,they are
Define your brand,Create buyer personas, Set your goals, Choose your digital
marketing methods, Set your budget, Measure results.
3. Plan:
We can endorse the foundation(The Sparks Foundation) by giving
out advertisements in various social media platforms like facebook,
twitter,linkedin,instagram,etc.
We can briefly explain about various
programs at the sparks foundation like student scholarship program,
student mentorship program,student SOS program and about various
workshops that is held by The Sparks Foundation.
We can also endorse it by creating websites and facebook profile,instagram
profile,
linkedin profile.
We can design digital posters,pamphlets and
publish it in various platforms to reach large crowd of people.
We can employ interns and employees to endorse the foundation digitally.
4. Execution:
Execution of above strategic plans may include employment of various
employees and interns to make this plan fruitful.
And it takes a lot of effort and skills to make the plan into execution.
The building blocks of an effective marketing strategy are the same as they
always used to be.
You segment your market, target customers, differentiate, and execute.
Once it is chalked out, you need to execute on the strategy, and this requires
a well-constructed execution plan.
