Case study - Cultural norms, Fair & Lovely, and advertising

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International Marketing case study of Fair & Lovely. Question 5's answer was advised to changed into the theme "Let your beauty shine". ----------------- Disclaimer: All images are copyright to their respective owners.

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Case study - Cultural norms, Fair & Lovely, and advertising

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Editor's Notes

Watch the ad on YT: https://www.youtube.com/watch?v=e4OudWoqgRo
Neha Kirpal is the founder and Director of India Art Fair. The Art Fair was launched in 2008 with the aim of making art accessible to every Indian. The last 5 editions of the fair saw over 400,000 attendees participating from India and across the globe. India Art Fair, held annually in Delhi, has grown to be the single largest confluence of artists, curators, gallerists and collectors in India. Stats show that India Art Fair is also the second largest attended art fair in the world. In the difficult world of arts, to her credit, Neha managed to accomplish all of this in a short span of 6 years.