SlideShare a Scribd company logo
Marketing Plan for a
New Android App
Made during Marketing Management Internship
Under Prof Sameer Mathur,
IIM Lucknow
EASE READ
TEXT SUMMARIZER
Executive Summary
 The main goal of Ease Read is to help its users save time. This app will
help you cut the crap and be on point with your work.
 When we are reading an article there is a lot of useless stuff in it which
wastes a lot of our time.
 This app is focused on removing those useless stuff and laying down the
main points of the article and gives you a gist of the what you are
reading.
THE APP SUMMARISES ARTICLES, TELLING COMPLETELY AND EXACTLY WHAT
THE AUTHOR WANTS TO SAY – BUT BY REMOVING USELESS REFERENCES
Additional Features:
• Text to Speech
• Upload of PDFs,
docx etc
• Availability of
Audiobooks
Additional , Paid Offerings
• Highlighting Texts
• Range of Audio-Books
• Saving Summaries
• Premium Voices in Text to Speech
• Ad Free
SITUATION ANALYSIS
COMPANY OVERVIEW
 Competencies
• Knowledge of Core Target Audience
• Availability of Error Handlers
• SEO
• Conduction of Beta App tests
• Accuracy of Summarizer
• Multiple Offerings
 Strategic Assets
• Wide Audience
• Uniqueness of Idea
• Lack of Major Competition
• Survey favouring the app
• User Friendly Interface
 Paid Offerings
• Summarising of Copy Paste articles
• Uploading of files
• Text to Speech
• Audio-Books
GOAL
With Ease Read, the aim is to help people SAVE THEIR TIME
Quantative Analysis:
 App Launch – May, 2018
 1000 Downloads – July 2018
 Introduction to trial for paid version – August 2018
 5000 Downloads – October 2018
 Analysis of Customer Reviews – September 2018
 Review of Targets – December 2018
STRATEGY
Customers
There is a wide customer base for the app
• News Readers
• Students preparing for exams
• Want to be readers
• People with time constraints
Collaborations:
• With authors to get audio-books
Competitor
There is not much competition in this niche
• Tutors and school pose a competion
PRODUCT
Features:
 Ease Read’s main purpose is to summarize,
all the text that is fed to it.
 The summarised text cannot be copied
in the unpaid version.
 Uploading documents and files
to be summarized is allowed.
 The feature of converting text to
speech is available.
 Some Audio-Books are also
available.
Premium Features
Premium Features will be available for a price.
• Editing Text
• Coping Text
• Highlighting Texts
• Premium Voices for Speech to text
• Special Ranges of Audio-Books
PRICE
Freemeum Strategy will be followed. Making the
app itself free, but some of its feature will only
be available for a cost
The prices will be set on the basis of:
• Surveys
• Reviews
• Trial Period Likings
COMMUNICATION
• Spreading about app through Word of Mouth.
• SEO
• Broadcasting through Social Media Groups
• Spamming on Social Media Threads
• Sharing on Student Forums
• Uploads on Youtube
• Broadcasting on a email list
• Requesting tech bloggers to review the app
IMPLEMENTATION
Infrastructure:
The pool consists of:
• A technical team
• A special team assigned for Error Handling
• Marketing Management Team
• Beta Testers
THANK YOU
DISCLAIMER
Created by Pranvat Singh Dang,
Manipal Institute of Technology, Manipal,
during a Marketing Internship by
Prof Sameer Mathur,
IIM Lucknow.

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APP IDEA : DURING MARKETING INTERNSHIP UNDER PROF SAMEER MATHUR

  • 1. Marketing Plan for a New Android App Made during Marketing Management Internship Under Prof Sameer Mathur, IIM Lucknow
  • 4.  The main goal of Ease Read is to help its users save time. This app will help you cut the crap and be on point with your work.  When we are reading an article there is a lot of useless stuff in it which wastes a lot of our time.  This app is focused on removing those useless stuff and laying down the main points of the article and gives you a gist of the what you are reading. THE APP SUMMARISES ARTICLES, TELLING COMPLETELY AND EXACTLY WHAT THE AUTHOR WANTS TO SAY – BUT BY REMOVING USELESS REFERENCES
  • 5. Additional Features: • Text to Speech • Upload of PDFs, docx etc • Availability of Audiobooks
  • 6. Additional , Paid Offerings • Highlighting Texts • Range of Audio-Books • Saving Summaries • Premium Voices in Text to Speech • Ad Free
  • 8. COMPANY OVERVIEW  Competencies • Knowledge of Core Target Audience • Availability of Error Handlers • SEO • Conduction of Beta App tests • Accuracy of Summarizer • Multiple Offerings
  • 9.  Strategic Assets • Wide Audience • Uniqueness of Idea • Lack of Major Competition • Survey favouring the app • User Friendly Interface
  • 10.  Paid Offerings • Summarising of Copy Paste articles • Uploading of files • Text to Speech • Audio-Books
  • 11. GOAL
  • 12. With Ease Read, the aim is to help people SAVE THEIR TIME Quantative Analysis:  App Launch – May, 2018  1000 Downloads – July 2018  Introduction to trial for paid version – August 2018  5000 Downloads – October 2018  Analysis of Customer Reviews – September 2018  Review of Targets – December 2018
  • 14. Customers There is a wide customer base for the app • News Readers • Students preparing for exams • Want to be readers • People with time constraints Collaborations: • With authors to get audio-books Competitor There is not much competition in this niche • Tutors and school pose a competion
  • 16. Features:  Ease Read’s main purpose is to summarize, all the text that is fed to it.  The summarised text cannot be copied in the unpaid version.  Uploading documents and files to be summarized is allowed.  The feature of converting text to speech is available.  Some Audio-Books are also available.
  • 17. Premium Features Premium Features will be available for a price. • Editing Text • Coping Text • Highlighting Texts • Premium Voices for Speech to text • Special Ranges of Audio-Books
  • 18. PRICE
  • 19. Freemeum Strategy will be followed. Making the app itself free, but some of its feature will only be available for a cost The prices will be set on the basis of: • Surveys • Reviews • Trial Period Likings
  • 21. • Spreading about app through Word of Mouth. • SEO • Broadcasting through Social Media Groups • Spamming on Social Media Threads • Sharing on Student Forums • Uploads on Youtube • Broadcasting on a email list • Requesting tech bloggers to review the app
  • 23. Infrastructure: The pool consists of: • A technical team • A special team assigned for Error Handling • Marketing Management Team • Beta Testers
  • 25. DISCLAIMER Created by Pranvat Singh Dang, Manipal Institute of Technology, Manipal, during a Marketing Internship by Prof Sameer Mathur, IIM Lucknow.