A study of consumer behavior towards reliance trends
1. A study of consumer behavior
towards Reliance Trends
Presented by
Raj Kumar Prasad
Dharmraj Yadav
2.
3.
4. SHORT INTRODUCTION
Reliance Trends launched its first store
in the country in October 2007. Since
then the company has opened more than
300 stores across the length and breadth
of the country. With presence in more
than 160 cities.
5. 1. Please specify your age group .
20%
40%
30%
10%
18-25 25-40 40-55 above55
6. 2.What is your occupation?
20%
30%
40%
10%
Businessman student employee others
7. 3.Please specify your income yearly
25%
45%
20%
10%
up to 5lakh 5-10lakh 10-15lakh above 15
8. 4. How often do you visit Reliance Trends?
10%
20%
30%
40%
.
First time Once a week Twice a week Weekend
9. 5.What is your plan before coming to Reliance
Trends?
40%
10%
30%
20%
To purchase Just for visit
To know about new offer To know new product
10. 6. Who influenced you to visit Reliance Trends
?
parent
20%
friends
40%
neighbours
30%
children
10%
11. 7. Are you satisfied with Reliance Trends ?
90%
10%
yes no
12. 8.What do you like in Reliance Trends?
service
20%
quality of
product
50%
price
30%
13. 9. Which item do you prefer to buy from
Reliance Trends ?
50%
30%
10%
10%
means wear ladies wear baby items shoes
14. 10. What fells you to come here in spite of other
shops?
30%
60%
10%
lesser price better quality service
15. 11. Which type of advertisement Reliance Trends
influence you?
40%
20%
30%
10%
Tv Add Radio FM poster News paper
17. 13.Are the price of Reliance Trends is reasonable
price the others competitors?
yes
60%
no
20%
equal
10%
no idea
10%
18. Key Finding
Staff help the customer to access their product
Reliance Trends maintain convincing power to
handle the customer.
It has been rated as good by the customer in
term of qualities.
Customer are also satisfied with its price and
advertisement activities.
