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BROCHURE - Digital Marketing Learning Path

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Board InfinityBoardinfinity.com

Enroll in this Certified best Digital Marketing Online Course to start your career in digital marketing. Gain expertise and mentoring by top business experts and professionals in search engine optimization(SEO), social media, pay-per-click, web analytics, mobile, and email marketing. After completing this course, you will get a digital marketing certification, personalized coaching, and placement assistance. https://www.boardinfinity.com/learning-path/digital-marketing

BROCHURE - Digital Marketing Learning Path

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DIGITAL MARKETING
LEARNING PATH
Get mentoring from top business experts and professionals in
search engine optimization(SEO), social media, pay-per-click,
web analytics, mobile, and email marketing. After completing a
digital marketing course, you will get a certification,
personalized coaching, and job support.
DIGITAL MARKETING
LEARNING PATH
Learn digital marketing skills and be a certified digital marketer
HIGHLIGHTS OF THE
Learning Path
80+ Hours of Online training
1:1 Mentoring
Career Service and Placement opportunity
Learn from Top Digital Marketers
Learn 12+ Tools
2000+ Certified Learners
Start Your Application
Board Infinity is a full-stack career platform for students and
jobseekers enabled by personalized learning paths, career coaches and
access to opportunities. Be it a career transition, your first job, campus
placements preparation or any career guidance. Board Infinity is a one-
stop solution to all your career needs.
WHO ARE WE?
Students
∞
Coaches
Colleges
∞
Employers
Students
∞
Employers
Enable meaningful
connections between
students and coaches.
Coach and train college
students and provide
employers with
business ready talent.
Connect talent to
the right
opportunities.
Abhay Gupta, Co-Founder
SPJIMR, Mumbai
Sumesh Nair, Co-Founder
SPJIMR, Mumbai
MEET OUR CO-FOUNDERS
WHAT IS DIGITAL MARKETING?
Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones,
display advertising,and any other digital medium. Digital marketing
channels are systems based on the internet that can create, accelerate,
and transmit product value from producer to the terminal consumer by
digital networks.
WHY TO DO DIGITAL MARKETING?
Ears up! 2022 Digital Marketing Industry will generate more than 20
Lakh jobs in India. Taking this opportunity we've built a Learning Path
where you’ll learn all the Digital Marketing skills which will help you
land a lucrative job in the industry. This Learning Path is built for career
aspirants who want to build a career in Digital Marketing from the
ground up.
This program equips learners with the key concepts and practical skills
to build a career in marketing in the digital age. Throughout the
program, learners will engage in problem-solving and analytical thinking,
gaining expertise in Facebook Marketing, Email Marketing, Search
Engine Optimization, Google Ads, Google Analytics, Social Media
Marketing, Content Creation, and Web Analytics. You’ll learn how to
create Email Campaigns and workflows and retargeting emails to get
sales lead for your product.
At the end of the course, you’ll work on three assignments, which will
give you practical exposure on how to handle social media profiles, how
to create and execute Ads on social media profiles and Google.
Additionally, these project will help you understand how to Segment
and target the consumer by positioning your promotions at the right
place. After this, you will also get a broader understanding of how to
analyze the results, measure success.
OUR ACHIEVEMENTS
On top of that, you will get personalized career coaching session for
resume building and interview preparation. Get placement assistance
until you land your dream job.
Best Employability Award 2020
Best Employability Award 2020
Best Employability Award 2020

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BROCHURE - Digital Marketing Learning Path

  • 1. DIGITAL MARKETING LEARNING PATH Get mentoring from top business experts and professionals in search engine optimization(SEO), social media, pay-per-click, web analytics, mobile, and email marketing. After completing a digital marketing course, you will get a certification, personalized coaching, and job support.
  • 2. DIGITAL MARKETING LEARNING PATH Learn digital marketing skills and be a certified digital marketer
  • 3. HIGHLIGHTS OF THE Learning Path 80+ Hours of Online training 1:1 Mentoring Career Service and Placement opportunity Learn from Top Digital Marketers Learn 12+ Tools 2000+ Certified Learners Start Your Application
  • 4. Board Infinity is a full-stack career platform for students and jobseekers enabled by personalized learning paths, career coaches and access to opportunities. Be it a career transition, your first job, campus placements preparation or any career guidance. Board Infinity is a one- stop solution to all your career needs. WHO ARE WE? Students ∞ Coaches Colleges ∞ Employers Students ∞ Employers Enable meaningful connections between students and coaches. Coach and train college students and provide employers with business ready talent. Connect talent to the right opportunities. Abhay Gupta, Co-Founder SPJIMR, Mumbai Sumesh Nair, Co-Founder SPJIMR, Mumbai MEET OUR CO-FOUNDERS
  • 5. WHAT IS DIGITAL MARKETING? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks. WHY TO DO DIGITAL MARKETING? Ears up! 2022 Digital Marketing Industry will generate more than 20 Lakh jobs in India. Taking this opportunity we've built a Learning Path where you’ll learn all the Digital Marketing skills which will help you land a lucrative job in the industry. This Learning Path is built for career aspirants who want to build a career in Digital Marketing from the ground up. This program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem-solving and analytical thinking, gaining expertise in Facebook Marketing, Email Marketing, Search Engine Optimization, Google Ads, Google Analytics, Social Media Marketing, Content Creation, and Web Analytics. You’ll learn how to create Email Campaigns and workflows and retargeting emails to get sales lead for your product. At the end of the course, you’ll work on three assignments, which will give you practical exposure on how to handle social media profiles, how to create and execute Ads on social media profiles and Google. Additionally, these project will help you understand how to Segment and target the consumer by positioning your promotions at the right place. After this, you will also get a broader understanding of how to analyze the results, measure success.
  • 6. OUR ACHIEVEMENTS On top of that, you will get personalized career coaching session for resume building and interview preparation. Get placement assistance until you land your dream job. Best Employability Award 2020 Best Employability Award 2020 Best Employability Award 2020
  • 7. SALIENT FEATURES OF THE COURSE Teaching assistance WHO SHOULD TAKE THE COURSE? 40+ Hours of Hands-on Assignments and Projects Career Services and Placement opportunity Lifetime Access to Latest Content, Blogs Weekly Guest Sessions and Workshops 24X7 Support through Discussion form 1:1 evaluations and Doubt clearing sessions Build your Softskills Any College Fresher Student, 0-4 Yrs Experience. Bachelors, MBA Students, Admin and Sales Professionals
  • 8. Consumer Behavior Social Media Marketing Paid Advertising Search Engine Optimization(SEO) -Live Projects -Case study -Live Projects -Case study Live Projects- Case study- Live Projects- Case study- Hackathon- -Live - -Projects Live Projects- Case study- Search Engine Marketing(SEM) Web Analytics Career Services & Placement Preparation 4-6 week 7-8 week 2-3 week 9-10 week 2 week 11-12 week 13 week 1 week Fundamentals of Digital Marketing ABOUT THE COURSE Start Your Application
  • 9. vs Board Infinity Learning Path Other courses More than 95% Job Guarantee Cash Back (Current Placement Rate -> 85%) Yes Yes Yes Yes Yes Yes Yes Yes Yes Course Completion Rate Placement Services Live Classes with Top Industry Experts Dedicated Student Mentor 1:1 Doubt Clearing Sessions 1:1 Placement Preparation Live Projects & Hackathons Continuous Mocks, Viva and Feedback Sessions Personalised Course Structure Industry Guest Lectures Electives & Specializations Less than 20% No No No No No No No No No No WHY BOARD INFINITY LEARNING PATH? Start Your Application
  • 10. As rightly said by Peter Drucker - “The aim of marketing is to know and understand the customer so well that the product or service fits him and sell itself.” Similarly, the module “Fundamental of Marketing” is aimed to inform our learner about the marketing concepts, building right strategies and implementing output oriented plans. The concepts planned to cover in this module are - 4P’s and C’s of marketing and their importance STP of marketing and product mix Competitor Analysis Branding definition and concepts Fundamentals of Digital Marketing and marketing strategies Marketing Funnels and Concept of CRM WHAT WILL YOU LEARN Fundamental of Digital Marketing Consumer Behavior Definition of Consumer and types of Consumer Behavior Evolution of Consumer Different types of Markets Study of Consumer Behavior Explain Buyer’s journey To market the product, the very first step any marketer ought to know is to understand its customer segment. The concepts planned to cover in this module are -
  • 11. Social Media Marketing trends and its impact on businesses Online Reputation Management (ORM) Affiliate Marketing Digital marketing Auditing Branding and Quality content Viral Marketing and Influencer Marketing Facebook and Instagram Marketing LinkedIn Marketing Youtube & Quora Marketing. As per the latest market trend, Social Media Marketing is known to be the most trending job in the market, be it full time or freelanced. And according to research, about 60% of a company's business is influenced by its social media trend, which includes the online reputation as well as online marketing of the product through various media platforms. The concepts planned to cover in this module are - Social Media Marketing
  • 12. Just like the definition of the title, the module is aimed to teach our learners the techniques to increase the visibility of the page on SERPs, ie Search Engine Result Pages. There are various SEM platforms which help a digital marketer to increase its visibility whenever a customer searches for the particular product. The concepts planned to cover in this module are - Types of Ads and Campaign Building Lead Generation and creating impressions Ad auctions and Ad Policies Bidding Strategies and Keyword Searches Remarketing Designing Landing Page Search Engine Marketing(SEM) Paid Advertising Organic VS Inorganic Search Content Creation strategies Email Marketing Creating Interactive and Engaging ADs on Social platforms Introduction to SMS Marketing Funnel Marketing The core objective of Paid Advertising Module is to guide our learners to understand the various means of digitally advertising your Ads on live platforms. Learning the difference between Organic and Inorganic traffic generation. Building the PPC campaigns and broadcast your ads with high generated web traffic. The concepts planned to cover in this module are -
  • 13. What is SEO? On-page Vs Off Page and ropes of Technical SEO Keyword Analysis SEO Analytics and Content Optimisation Website Performance and Website Architecture Link Building and Link Valuation Google Tag master Webmaster tool As per the experts, the greatest advantage of mastering SEO is it will help any individual to create pay free Ads on search engines but to customize the target audience and boost the sale. Also, SEO is just not about improving the search engine result, but to create a better experience for users visiting the website. The concepts planned to cover in this module are - Search Engine Optimization(SEO)
  • 14. Implementing campaigns isn't enough, tracking them to decipher performance is a must. In this module, you will learn how to analyse the results of the campaigns executed, usage of google analytics and report generation. The concepts planned to cover in this module are - Web analytics Basics Conversion Rate Optimisation Techniques Google analytics Content Performance Analysis How to create customized reports, insights and action points. Goal planning and goal implementation A/B Testing and Attribution Modelling Web Analytics Career Services and Placement Preparation Your technical knowledge sounds but you are not getting a job offer, Wonder why? It may be because of your lack of soft skills. This module will guide you in building your soft skills. It will also help you in creating and maintaining your portfolio, how to search for jobs along with tips for cracking interviews.
  • 15. Role Clarity Career Service and Placement Preparation We provide 1:1 placement coaching in a series of sessions Knowledge Check Project Assignment Project evaluation and Development Resume Building Mock Interview Start Your Application
  • 16. TOOLS YOU WILL BE LEARNING Start Your Application
  • 17. Consumer Research PROJECTS Build Social media campaign SEO optimization Start Your Application
  • 18. PROJECTS Build demo Facebook ads Google ads Email Marketing Campaign Start Your Application
  • 19. DDigital Tree Madison World OUR COACHES Ashwini Desai Milan Modi CEO, Account Controller (Group Head),
  • 20. Tata AIA Life Insurance iSchoolConnect OUR COACHES Altamash Aslam Malavika Issar Senior Manager, Digital Experience Marketing Manager,
  • 21. Disney India Google OUR COACHES Praful Jain Richa Chopra Lead - Digital Marketing & Research Ad Sales
  • 22. OUR COACHES ALTAMASH ASLAM Ad Sales, Disney India RICHA CHOPRA Lead - Digital Marketing & Research, Google PRAFUL JAIN Marketing Manager, iSchoolConnect MALAVIKA ISSAR Account Controller (Group Head), Madison World CEO, DDigital Tree ASHWINI DESAI MILAN MODI Senior Manager, Digital Experience, Tata AIA Life Insurance Start Your Application
  • 23. SAY ABOUT OUR COURSE? WHAT OUR CERTIFIED STUDENTS Vedant Sharma Abhi Nandan Board Infinity has exposed me to a new career opportunity of Digital Marketing Course. With the online learning facility, I could complete my course seamlessly at convenience and with such great teaching techniques. The online workshops, live projects, doubt clearing sessions with impeccable experience of handling students coaches provided major value is my experience with Board infinity. I'd recommend them with my full heart and belief. Rather than i say they are not teaching, they are training for our life time. Digital Marketing Executive, Knorex Book a call with An Alumni
  • 24. Digital Marketing ACCENTURE System Programming DR BABASAHEB AMBEDKAR TECHNOLOGICAL UNIVERSITY NIRANJAN TEMBE Digital Marketing SONY LIV SHARVARI DETHE MBA/PGDM JYOTI DWIVEDI RONAK ADVERTISING Customer Relationship Management ANDROMEDA Digital Marketing CAREER TRANSITION OF OUR LEARNERS Book a call with An Alumni
  • 25. SAY ABOUT OUR COURSE? WHAT OUR CERTIFIED STUDENTS Sanat Mandi Prerana Ramteke The whole Digital Marketing Course was structured very well. It was nice to learn from a few different digital marketing coaches since it felt like I was learning each topic from an expert who has specialized in that domain. Even during this lockdown situation, I was able to find a digital marketing internship at rosebazaar.in with the help of the Board Infinity Learning Path. Due to covid and the job market being severely hit, getting the desired job is extremely difficult. My passion lies in digital marketing with a sprinkle of analytics and took an online learning path at Board Infinity. I cannot thank the placement team from Board Infinity enough who set up many interviews for me and helped me get a good job at Andromeda. Digital Marketing Intern, Rozebazaar Social Media Manager. Andromeda Read Full Story Read Full Story Book a call with An Alumni
  • 26. PRERANA RAMTEKE B.COM ANDROMEDA WILSON FERNANDES APNA PAISA Social Media Marketing SEO ANSHULIKA SINGH ANDROMEDA Email Marketing B.SC SPORTS MGT. CAREER TRANSITION OF OUR LEARNERS Book a call with An Alumni
  • 27. SAY ABOUT OUR COURSE? WHAT OUR CERTIFIED STUDENTS Anshulika Singh Ayushi Joshi I completed a digital marketing course from broad infinity. I was taught by digital marketing coach Mukund Matta. And he is one of the best teachers I have ever met in my entire life. They offer special training for placements and got a job as an email marketer at Andromeda. My suggestion would be only one - just listen to your coach, practice whatever you are taught by picking up internships and projects. Board infinity helped me to learn new skills and to know about career opportunities in digital world. The ease with which tutor help us to understand the concepts in very ruminative. They helped me to add on my opportunities in this very competitive market with great ease Email Executive, Andromeda Read Full Story Book a call with An Alumni
  • 28. As a part of this program, we will help you achieve below mentioned courses - CERTIFICATES Start Your Application
  • 30. PROGRAM FEE WHICH ENSURES YOU WIN IN ALL SCENARIOS With Board Infinity With Other Pure Income Share Agreement You pay your fee in two parts 1) Training fee as 65,000 2) ISA Fee as 42,000 At least 15% of your salary for 3 years. (Let’s consider you get a job of 6 Lacs which means you will pay ~6,356 Rs for 3 years, that is ~2,25,000 Rs.) You get job on your own (Do not use the placement service) You get job through us Rs 65000 70% Cost Saving Rs 2,25,000 Rs 1,07,000 50% Cost Saving Rs 2,25,000 vs Start Your Application
  • 31. COURSE FEE AND REGISTRATION / Boardinfinity Duration of the Course 4 months + 2 months placement training Income Share Agreement (ISA) 1 Year Payments Mode Credit/Debit Card, Bank Transfer or Cheque How to Register Call at +91-8879654341 or mail us at connect@boardinfinity.com EMI no cost EMI Weekly Commitment 10 to 12 Hours (A) Training(i) (Live classes, Workshops, 1:1 coaching, Projects, Doubt clearing sessions, Hackathons etc.) ₹45,000 + 18% GST (35% OFF) ₹70,000 Start Your Application