2. Work from
home
When employees were under lockdown orders due to
COVID, companies had to quickly adapt operations to a
remote workforce
Some companies experienced an increase in
productivity when their workforce went remote
Therefore in 2021, businesses need to reimagine their
own workspaces as well as provide the proper support
for people working from home, such as outfit them with
the right office equipment, mental health support, and
more so everyone can work from home comfortably
3. The businesses that leveraged this data to
better understand their customers and to
improve their decision-making are clearly the
ones that are outperforming everyone else
Businesses need to protect and secure data
just as they would any other asset
Another important thing for businesses to
consider is how to boost data literacy in their
company in 2021 in order to glean decision-
making insights from it
4. In 2021, every business leader needs to
reflect on what they're offering customers and
how they operate as a business
The businesses that are currently thriving
even during a pandemic are those that
reacted quickly to the changes
Although businesses have always had to
think about how the market is shifting and
what transformations that means for
business, it will be more important in 2021 to
innovate your business model
5. This Photo by Unknown author is licensed under CC BY-NC-ND.
6. challenge for businesses that want to
raise capital to expand or start a new
business
One solution for raising capital has been
crowdfunding, blockchain technology,
and other decentralized finance options
This will be a big trend in 2021 that will
allow businesses to acquire capital
easier than through traditional channels
7. As companies raced to find new ways of delivering
service to customers that were not walking into stores,
they began to consider how to deliver some of the
services in digital forms using technology such as
augmented reality, virtual reality, and mixed reality
To comply with stay-at-home orders, people would
use virtual avatars to "try" on make-up, eyewear, and
clothes
Ultimately, this "try before you buy" with virtual
interfaces will transform how businesses offer their
services
8. In 2020 there were a lot of reasons to begin to
think more locally rather than globally—COVID-
10 disrupted international supply chains, there
were increasing tensions between the U.S. and
China, and Brexit was delivered
Companies began to rethink where they were
sourcing and selling their goods because
international turmoil could disrupt business
More localized manufacturing and selling are
also appealing for environmental awareness
9. There's a trend to have more purpose
and meaning in our jobs
Younger generations that are
entering the workforce want to
connect with a purpose or work for a
company that has real meaning
Companies that don't have a clear or
meaningful purpose will struggle to
attract talent and customers
10. As disruptive as the coronavirus was to business,
companies are recognizing the environmental
crisis could be much more damaging to the world
as well as the bottom line than the pandemic
Therefore, every company needs to rethink
operations, environmental impact, and their
products and how they are being used
This trend of sustainability links closely to the
previous trend of a meaningful purpose as
companies work to reduce their carbon and water
footprint
This Photo by Unknown author is licensed under CC BY-SA.
11. During the
pandemic, brands
relied on engaging
with their
customers and
potential customers
across social
media
This Photo by Unknown author is licensed under CC BY-SA-NC.