Three inspirational leading organizations in the world of corporate social responsibility have come together to help early-stage companies integrate philanthropy into their business model and culture from an any stage in their life cycle. Atlassian Foundation, Entrepreneurs Foundation of Colorado (EFCO), and the Salesforce Foundation have mobilized their shared vision to create Pledge 1% to further help companies have overall impact in society.

1. Pledge 1% Program Launched to Celebrate, Foster and Inspire Early Stage Corporate
Philanthropy
Founding partners Atlassian, Entrepreneurs Foundation of Colorado and the Salesforce Foundation set
target of securing 500 pledges by #GivingTuesday 2015
Boulder, CO.—#GivingTuesday—December 2, 2014—Atlassian, Entrepreneurs Foundation of
Colorado and the Salesforce Foundation today announced the Pledge 1% program, setting a target of
securing 500 pledges by #GivingTuesday 2015, December 1, 2015. The program is the result of
corporate social responsibility leaders coming together to encourage and challenge their peers to pledge
1% of their company’s equity, product and employee time for their communities.
“When our company was small we made a public 1% pledge so that our employees and the world would
hold us accountable,” said Scott Farquhar, co-founder and co-CEO, Atlassian. “We pledged 1% of equity,
profit, employee time and software licenses. That little 1% decision at the beginning has turned into more
than $30M aimed at making the world a better place. We want to empower other entrepreneurs to join the
movement and we believe the Pledge 1% program will help them make one of the best choices of their
lives.”
“When founding Rally Software, we made the commitment to pledge 1% of our personal and corporate
equity to benefit the community and create the Rally Foundation. With Rally’s 2013 IPO, these early
efforts translated into the largest single gift to our community foundation and in turn, gave a substantial
boost to Rally's social mission of creating Citizen Engineers,” said Ryan Martens, co-founder and CTO,
Rally Software; co-founder and board member, Entrepreneurs Foundation of Colorado. “This commitment
has had a huge impact on our overall corporate culture and values. I encourage all entrepreneurs to
make this same pledge to society.”
"Fifteen years ago, Salesforce transformed corporate philanthropy with the 1-1-1 model of integrated
giving and it was one of the best decisions we've ever made," said Suzanne DiBianca, president,
Salesforce Foundation. "Leading companies like Google and Yelp have already adopted all or part of
Salesforce's 1-1-1 model and with the Pledge 1% program, even more companies will be inspired to
create an impact in the communities where they live and work."
The Pledge 1% website details how companies can pledge 1% of their equity, product and employee
time, empowering companies to take the pledge with the support of the Pledge 1% program. By providing
a turnkey solution with tools, best practices and relevant information, the website is intended to make it
easy for any company or person to incorporate philanthropy into their business model from the beginning.
#GivingTuesday is a global day dedicated to giving back. Businesses, charities, community centers,
families and students around the world come together for one common purpose: to give and celebrate
generosity. By launching Pledge 1% on #GivingTuesday 2014, the hope is to inspire, facilitate and further
encourage giving by companies around the world and achieve a goal of 500 company pledges in one
year.
The Pledge 1% movement already boasts an impressive roster of entrepreneurs, executives, founders,
venture capitalists and companies who have pledged to improve their local communities, including Cotap,
Foundry Group, Google, InsideSales.com, Optimizely, Rally Software and Yelp. Additional Pledge 1%
partners, including B Lab, the Robin Hood Foundation, SV Angel, TechStars and UpGlobal, have
committed to help grow that roster by encouraging the early stage companies they work with to make
giving back a priority.

2. To learn more about how your company can take the pledge, visit www.pledge1percent.org.
About Pledge 1%:
Pledge 1% is a movement dedicated to making the world a better place by inspiring, fostering, and
celebrating early stage corporate philanthropy. Pledge 1% encourages and challenges individuals and
companies to pledge 1% of equity, product, and employee time for their communities, because pledging a
small portion of future success today can have a huge impact tomorrow. The Pledge 1% website provides
a turnkey solution featuring tools, best practices and relevant information, making it easy for any company
or person to incorporate philanthropy into their business model from the beginning. To learn more or to
take the pledge, please visit http://www.pledge1percent.org.
About Atlassian:
Atlassian unlocks the potential in every team. Our products help teams collaborate, build software and
serve their customers better. Nearly 40,000 large and small organizations – including Citigroup, eBay,
Coca-Cola, Netflix and NASA – use Atlassian’s tracking, collaboration, communication, service
management and development products to work smarter and deliver quality results on time. Learn about
products including JIRA, Confluence, HipChat, Bitbucket and Stash at http://atlassian.com.
About Entrepreneurs Foundation of Colorado:
The Entrepreneurs Foundation of Colorado (EFCO) is a network of Colorado entrepreneurs whose
companies share a common commitment to pledge a portion of founding equity or a portion of annual
profits to the community. By creating a culture of corporate philanthropy from an early stage, EFCO
member companies instill the values of community support into their organizations and into the
communities in which they reside. For more information about EFCO, visit http://efcolorado.org.
About Salesforce Foundation:
The Salesforce Foundation is based on a simple idea: leverage 1% of Salesforce’s product, equity and
time to improve communities around the world. We call this integrated philanthropic approach the 1-1-1
model. Since the Foundation's inception in 1999, Salesforce technology has powered more 23,000
nonprofit and higher education institutions; we've provided more than $73 million in grants; and our
employees have logged more than 743,000 volunteer hours throughout the world. For more information
on the Salesforce Foundation, please visit www.salesforcefoundation.org.
Salesforce, Salesforce1 and others are trademarks of salesforce.com, inc.
Media Relations
Lisa Tarter
Atlassian
ltarter@atlassian.com
415-203-2462
Dipti Pratt
EFCO
director@pledge1percent.org
Karly Bolton
Salesforce
karly.bolton@salesforce.com
(415) 536-4966