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Creating a Culture of Engagement


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This presentation focuses on utilizing community involvement to drive employee engagement. It is Part One of a three part series on Creating a Culture of Engagement.

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Creating a Culture of Engagement

  1. 1. Creating a Culture of Engagement
  2. 2. Who is Elizabeth King, APR? CAREER HIGHLIGHTS Raised $5.3 million dollars in employee contributions since 2005 with an 83% employee participation rate. Increased employee engagement at Cox from 88% in 2008 to 93% in 2012. AWARDS
  3. 3. Proud to Help Others Achieve their Goals
  5. 5. What employee engagement is not … Employee engagement does not mean employee happiness. Employee engagement does not mean employee satisfaction. (Corporate Leadership Council) “Employees that are engaged are 57% more likely to work harder, 80% more likely to perform better and 87% more likely to stay longer with the company.” Employee engagement is the emotional commitment the employee has to the organization and its goals.
  6. 6. Engagement Challenges Survey Questions (Scale of 1 – 10) 1. Our company has strong employee engagement. 2. Our company has strategies in place to improve and maintain employee engagement. 3. Our company needs to improve employee engagement. (Dale Carnegie Training) “26% of employees are Actively Disengaged, 45% of employees are Disengaged” 87% of organizations cite culture and engagement as one of their top challenges. Global Human Capital Trends, 2015
  7. 7. AGENDA
  8. 8. Agenda 1. Identify 3 categories of community engagement 2. Understand the impact of community engagement • Customers • Business • Employees 3. Know how you can create community engagement Today’s Take Aways 1. One action step 2. One supporting statistic 3. One new business contact A positive attitude causes a chain reaction of positive thoughts, events and outcomes. It is a catalyst and it sparks extraordinary results. Wade Boggs, Boston Red Sox
  9. 9. Commitment from You 1. Take notes. 2. Identify one action step. 3. Avoid the four words of doom! (Yoda) “Try not. Do or do not, there is no try.” Only 10% of people have a learning mindset. The other 90% will only learn if they are forced. Harvard Business Review
  11. 11. Three Categories of Community Engagement 1. PHILANTHROPY Monetary gifts or other donations given voluntarily by an organization to support the local community and offset any negative impact of their business (Wang, Choi & Li, 2008). Effective philanthropy requires a lot of time and creativity – the same kind of focus and skills that building a business requires. Bill Gates (Winston S. Churchill) “We make a living by what we get. We make a life by what we give.”
  12. 12. Three Categories of Community Engagement 2. COMMUNITY INVOLVEMENT Opportunities for employees to offer their time and skills to serve the community through volunteer/ service events in an effort to help solve a wide range of social issues. Employee engagement is an investment we make for the privilege of future proofing our organization's productivity and performance. Ian Hutchinson, People Glue (Sally Koch) “Great opportunities to help others seldom come, but small ones surround us every day.”
  13. 13. Three Categories of Community Engagement 2. SOCIAL INNOVATION Opportunities for employees to get involved in leveraging the core competencies of the organization to create business value and positive social change. (Saul, 2011) To win in the marketplace you must first win in the workplace. Doug Conant, Campbell’s Soup CEO (Martin Luther King, Jr.) “The time is always right to do what is right.”
  15. 15. Impact on Customers • Customers want to do business with community minded companies. • 83% of Americans say they wish brands would support causes. (Corporate Leadership Council) • 74% of Americans feel a disconnect between causes and products or services of companies. (Corporate Leadership Council) (Corporate Leadership Council) 41% of Americans buy products specifically because they are associated with a cause. 87% of people think companies should devote equal time to business and society.
  16. 16. Impact on Business • Research has found that engagement boosts operating income, increases employee productivity, lowers turnover risk, provides a greater ability to attract top talent and leads to higher total returns (Irvine, 2009). • Unexpected costs of disengaged employees: disengaged customers, safety incidents & absenteeism (YourCause LLC) The cost of replacing a mid-level employee is estimated to be 150% the value of their entire compensation. For high-level employees, the cost can reach upwards of 750% 61% of millennials trying to decide between two jobs offering the same location, job description, pay and benefits would choose to work for the company that also supports charitable causes. Deloitte Volunteer Impact Survey
  17. 17. Impact on Employees • The more available, hands on and integrated corporate citizenship is in an organization the more it will positively impact employee engagement scores. (Northwestern University, 2012). • 93% of employees who volunteer are somewhat or very satisfied with their employer • 57% of employees who volunteer would recommend their company to a friend (Deloitte Volunteer Impact Survey) (Deloitte Volunteer Impact Survey) 55% of employees feel proud to work for the company when they frequently volunteer. More corporations will support their communities via employee volunteer programs instead of just writing checks during tough economic times. McPherson, 2012
  19. 19. How can you create more community engagement at work? 1. Donation Drives 2. Volunteerism 3. Company Sponsorships 4. Environmental/Energy Efficiency Initiatives (Mahatma Gandhi) “You must be the change you wish to see in the world.” Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has. Margaret Mead
  20. 20. Donation Drives Dorenda’s Story (Mahatma Gandhi) “You must be the change you wish to see in the world.”
  21. 21. Volunteerism Kirk’s Story (Margaret Mead) “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.
  22. 22. Environmental/Energy Efficiency Initiatives Mark’s Story (Jim Owens, CEO Caterpillar) “In the next decade, the most successful companies will be those that integrate sustainability into their core businesses.”
  23. 23. Company Sponsorships Elizabeth’s Story (William Clay Ford Jr., Ford Motor Company.) “Creating a strong business and building a better world are not conflicting goals – they are both essential ingredients for long-term success.”
  24. 24. What is your action step going to be? 1. Complete survey. Leave it on the table. 2. Take your notes with you. 3. Schedule a time to do your action step – Put it on the calendar! 4. Network – Tell someone about your action step. (Tony Robbins) “By changing nothing, nothing changes.” Knowledge without application is meaningless. Thomas Edison
  25. 25. Thank you for coming! 1-918-853-6771