This document discusses financial education for children and youth. It summarizes that only 8% of parents think their kids keep track of spending, while 77% of parents don't tell the truth about money to their kids. It then discusses an education platform called Playmoolah that uses games and digital experiences to teach kids the value of money through learning, earning, and saving. The goal is to build a positive relationship with money and empower children to take real action.

1. Innovation
in Action.
Managing Change
In practice

4. PARENTS DON’T TELL
THE TRUTH ABOUT
MONEY TO THEIR KIDS
77%of
of parents think
their kids keep
track of spending
8%ONLY
IN THE U.S:
IN ASIA:

5. Education methodology
knowledge behaviorattitude
To Enlighten To Empower To Be Responsible
Mental models, facts,
strategies, skills, beliefs
Confidence, motivation,
values & growth mindset
Making real choice
and decisions
We design fun and
engaging learning
experiences
We encourage parent
And teacher involvement
for role-modeling
and guidance
We build an ecosystem
of partners that help
children take
real action

6. Media:
Gaming
Banking
Financial
education

7. Create a positive relationship to money, with the goal of self discovery and
fulfillment. Financial empowerment triggering clarity, action among children
and young people
Product suite education
Insights &
partner
consultation

8. PLAYMOOLAH Products

9. Fun digital experiences

10. Playmoolah for kids - learn

11. Playmoolah for kids - earn

12. Playmoolah for kids - save

13. Learning the value of money

14. Learning the value of money

15. Learning the value of money

16. Learning the value of money

17. THE VALUE OF GAMES IN LEARNING
Allows children to
make “bad” decisions
in a safe environment
Games allow children
to simulate decisions
and choices
Allows kids to visualise
what happens with
their money

18. Money conversations

20. WHEN PARENTS ARE INVOLVED
NOT GIVE UP DO EVEN BETTER
HAVE A DEEPER
RELATIONSHIP
WITH THEIR PARENTS
Kids tend to:

21. Changing the
world. Begins
with Changing
me

24. PIVO

25. External Lucky /
Unlucky events
Player walks through life and visually ages over time…
• Date a Girl
• College Loan
• First House
• First Car
• Get Married
• First Child
• Retire
Playmoolah for Young adults

28. Keeping the
flame alive
by Passing
it on

30. THANK YOU!
Email me for a trial!
Audrey Tan
Co Founder & Dreams Architect
T: @audreytan
E: audrey@playmoolah.com

31. Awards & accolades

33. HABIT FORMATION
& LEARNING IN
CHILDREN