This document discusses branding your blog and outlines key considerations for developing a strong, consistent brand. It defines a brand as the emotional response and set of expectations that influence a consumer's choice. Strong brands have a unique offering and positioning communicated through consistent design, voice, and messaging across online and offline platforms. The document encourages bloggers to understand their target audience and reflect their brand's personality in all aspects of their online presence and design. It also provides tips for monitoring how your brand is discussed online through tools like Google Alerts and Curalate.

1. Branding
Your
Blog

2. Who am I?
Nicole Avery
planningwithkids.com
@planningqueen

3. Don’t think you have a brand?
………..think again!

5. Brands that work

6. So what is a brand?
"A brand is a living entity - and it is enriched or undermined
cumulatively over time, the product of a thousand small
gestures" - Michael Eisner, Disney
"A brand is the emotional response your company receives. The
emotion behind what someone feels, sees, tastes, etc when
they come across your brand. A memorable logo is just the
beginning.” - Richard Branson, Virgin
“Your time is limited, so don’t waste it living someone else’s life.”
- Steve Jobs, Apple

7. What makes a reader choose
your blog?
“A brand is the set of expectations, memories,
stories and relationships that, taken together,
account for a consumer’s decision to choose one
product or service over another.”
- Seth Godin

8. What are they saying about you?

9. What are they saying about you?
 Create your own survey.
 Read your email feedback.
 Look in your comments section.
 Read what people say about you on social media.

10. What is your unique offering?
Useful & practical resource for parents
Provocative and raw story telling
Inspiration to go further
Simplicity with style

11. Positioning
“A brand trying to be all things to all people = blanding"
– Simon Manchippsomeoneinlondon.com

12. Does your blog design reflect your brand?

13. Does your blog design reflect your brand?

14. Does your blog design reflect your brand?

15. Branding considerations in blog design:
Who is your target audience?
Why do they come to your blog?
How can you communicate your one thing in your design?
How do you want to position your brand?
How can you reflect the personality of your brand in the design?

16. Be consistent with how your presence looks:
 Your avatar – how many do you have and is it recent?
 Do you use more than one online name? Is it unique?
 What images do you have across social media?
 Do you have consistency of colours and fonts across:
 Business cards
 Proposals
 Advertising kit
 Products you create
 Word and Powerpoint templates

17. Be consistent online and offline
 Find your voice and use it
 Same voice across social media platforms
 The comments you leave in forums and other blogs
will be seen as a reflection of your brand.

18. Create a branding strategy
Whom?
How?
What?
Where?
When?

19. Working with Brands

20. Monitoring your brand – Google Alerts
http://www.google.com/alerts

21. Monitoring your brand – Curalate
http://www.curalate.com/

23. Be yourself. Everyone else is taken.
- Oscar Wilde

24. Thank You!
Nicole Avery
planningwithkids.com
@planningqueen