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The Absolute Beginner's Guide to Social Media Marketing


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It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.

Published in: Social Media, Marketing

The Absolute Beginner's Guide to Social Media Marketing

  1. 1. Join the Conversation Social media is now an essential part of doing business. It’s where you connect with customers and build relationships with every kind of constituent. Whether you’re just starting out, or overwhelmed by all the noise, here’s your essential guide for getting started. FREQUENCY MATTERS Brands that publish an average of 1.5 to 2 posts per day engage twice as many users as brands that post once or twice a week. Factor in the influencers Influential social media players curate and share good content. Create a list of leaders in your industry and get on their radar. Post twice a day and reach: Be selective No need to dive into every social network at once, or even the top four. Start with one or two, concentrating on the networks your customers prefer. Go where the action is Identify where people connect in your industry. Visit competitors’ sites and profiles. Find out where their customers spend their time. Join groups Social media networks are huge, but they’re also full of smaller communities. Connect and interact more closely with like-minded people by joining and participating in groups. Post twice a week and reach: In as little as 6 hours per week, 2 in 3 marketers see increased leads with social media, while 4 in 5 see increased trac. Create attractive headers For the header at the top of your profile page, upload an attractive image or logo that represents your brand or mission. Upload a nice photo Get a high quality headshot or portrait. Look at the camera and smile. Avoid using group shots, vacation photos, and other images that may clash with your brand or make you seem less than professional. Comment Conversation is the lifeblood of social media. Don’t be negative or mean: a little constructive commentary shows you’re appreciative, interested, and engaged. Comment Create thoughtful profiles Fill out your profiles completely. Use relevant keywords. Be professional, personable, and confident. Include links to your website and other networks. Tell people where to find you Promote your presence and activity on social media by including links and accounts on your website, online listings, emails, newsletter, business cards, and ads. Share The best way to build relationships is to share content you discover and enjoy. Put some thought into your sharing by writing something personal to go along with it. 61% of U.S. adults on more than one social network have “unliked” or “unfollowed” brands on social media. 82% of consumers trust a company more if they are involved with social media. Friend and follow Connect with all the people you know. Consult suggested users lists and do keyword searches to find more people to follow. Most will follow you back. Be friendly, not pushy or weird. 79% of Twitter users who see Tweets from both a brand and users tweeting about a brand take action, online or oine. Don’t pitch products Don’t be overly salesy or self-interested in your regular posts: it turns people o. If you want to use social media to sell, consider buying ads on your networks instead. Someone liked this Buy my product now! Something! You followed Your Acquaintance Intriguing video on #something at Your friend liked this Be Consistent Whether you spend a lot or a little time on social media, know that you’ll be take more seriously and achieve more visibility when you’re a Ugh, today sux! You liked this Something else! Look and listen Observe how others present themselves and interact on your chosen networks. You’ll pick up a lot of insights about good and bad behavior. Endorse Be generous with your likes, +1s, and other forms of social media endorsement. Your gesture won’t go unnoticed. Don’t like everything: only endorse when you really mean it. Learn the regular contributor. network’s features Every social network is dierent. Leverage each site’s strengths and features by learning the ropes. Ask friends and colleagues, read articles and guides, and subscribe to useful blogs. 46% of global Internet users said social media influenced their purchase decisions. Be real Don’t try to be anybody other than yourself on social media. Write the way you speak, share and post about what matters to you, and you’ll build authentic relationships. Social media sharing now accounts for 54% of information consumers use in buying decisions. Infographic presented by In 2013, 46 percent of global Internet users said social media influenced their purchase decisions • Social media marketing budgets are projected to double in the next five years • In as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media, while over 84% see increased trac • 79% of Twitter users exposed to Tweets from both a brand itself and Twitter users tweeting about that brand take some kind brand action online or oine • 82% of consumers trust a company more if they are involved with social media • 52% of the U.S. adult online population report using more than one social network. Of those, 61% reported “unliking” or “unfollowing” brands on social media • Social media sharing accounts for 54 percent of information usage for the consumer buying decision • Nielsen: The Role of Content in the Consumer Decision Making Process Pages that post between 1.5 – 2 new posts per day engage (on average) twice as many users as Pages that posts once or twice per week •