We get it. “Analytics” sounds like a complicated science that only people with Ph.Ds can understand. But trust us: it’s a lot easier than you think. Analytics is the process of gathering and analyzing data about website usage, and Google Analytics is a tool that can help you do that. In a day and age when 90% of homebuyers are turning to online sources when searching for a home, making sure that your website is a lean, mean, property-selling machine has never been more important. So, what are you waiting for? Get analyzing! Here’s the web version of our top ten reasons why YOU should use Google Analytics for real estate: 1. It lets you measure your website’s performance, so you know what’s working and what isn’t 2. You can learn about your site’s visitors (e.g. How many people are visiting your site?) 3. You can learn about your site’s traffic (e.g. Which sites are sending the most visitors your way?) 4. You can evaluate your site’s content (e.g. Which pages/posts on your site receive the most traffic?) 5. You can set conversion goals (e.g. How many visitors to your site are performing specific actions?) 6. You can track where your content is being shared the most (e.g. Facebook? Twitter? LinkedIn?) 7. You can create custom reports and dashboards, making it easy to organize the data that’s most important you 8. You don’t need advanced technical knowledge to use it 9. 51% of Fortune 500 websites use it 10. And last but not least, it’s free!

1. 10 Reasons Why
You Should Use
Google Analytics
for Real Estate
Visit our Real Estate Marketing Academy

2. 1. It lets you
measure your
website’s
performance,
so you know what’s working
and what isn’t
Visit our Real Estate Marketing Academy

3. 2. You can learn
about your
site’s visitors
(e.g. How many people
are visiting your site?)
Visit our Real Estate Marketing Academy

4. 3. You can learn
about your
site’s traffic
(e.g. Which sites are sending
the most visitors your way?)
Visit our Real Estate Marketing Academy

5. 4. You can
evaluate
your site’s
content
(e.g. Which pages/posts on your
site receive the most traffic?)
Visit our Real Estate Marketing Academy

6. 5. You can track
where your
content is
being shared
the most
(Facebook? Twitter? LinkedIn?)
Visit our Real Estate Marketing Academy

7. 6. You can set
conversion
goals
(e.g. How many visitors to your
site are performing specific
actions?)
Visit our Real Estate Marketing Academy

8. 7. You can
create custom
reports and
dashboards,
making it easy to organize
the data that’s most
important to you
Visit our Real Estate Marketing Academy

9. 8. You don’t
need advanced
technical
knowledge to
use it
Visit our Real Estate Marketing Academy

10. 9. 51% of
Fortune 500
websites
use it
Visit our Real Estate Marketing Academy

11. 10. It’s Free!!!
Visit our Real Estate Marketing Academy

12. Want to learn
more about using
Google Analytics
for real estate?
Click here to
download our
free eBook.
Visit our Real Estate Marketing Academy