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The Evolution of CSR.ppt
1. THE EVOLUTION OF CSR:
FROM PHILANTHROPY TO SUSTAINABILITY
Shahla Gahramanova
UNEC Business School
shahla.gahramanova@unec.edu.az; gahramanovas@gmail.com
UNEC Business School
2. History of CSR
Where Does CSR Come from and Where Does It Go?
https://www.mdpi.com/2076-3387/10/3/60
3. The Origins of CSR
ï§ The 1800s and the Birth of Responsible Organizations
ï§ CSR as a concept (since 1953)
ï§ Howard Bowen - âfather of CSR.â
ï§ Social Responsibilities of the Businessman (published in 1953)
4. Universal Acceptance of Corporate
Social Responsibility
ï§ The 1990s marked the beginning of widespread
approval of CSR.
ï§ The Pyramid of Corporate Social Responsibility.
ï§ Early 2000s - CSR had become an essential strategy
for many organizations
ï§ Coca-Cola, Walt Disney, Pfizer and others
7. Approaches to CSR
Archie Karoll vs Milton Friedman
Milton Friedman and Archie Carroll offer two
contrasting views of the responsibilities of
business firms to society.
Shahla Gahramanova
8. Friedmanâs Traditional View of
Business Responsibility
âThere is one and only one social responsibility of
businessâto use its resources and engage in
activities designed to increase its profits so long as
it stays within the rules of the game, which is to say,
engages in open and free competition without
deception or fraud.â
Milton Friedman (1912-2006)
Amerikalı Ä°qtisadçı, Ä°qtisad elmlÉri
ĂŒzrÉ Nobel mĂŒkafatı laureatı (1976)
Shahla Gahramanova
9. CSR Pyramid of Archie Carroll
Discretionary
Ethical
responsibility
Legal responsibility
Economic responsibility
Lifetime
Achievement
Award in CSR
Shahla Gahramanova
10. CSR Today
ï§ Increasing globalization in the 1990s was
instrumental in widening the scope of CSR and laid
the foundation for how we understand CSR today.
ï§ Increased CSR concerns for multinational
corporations
ï§ From Philanthropy to Profit-Making
ï§ Triple Bottom Line
14. Businessâ Responsibility in XXI
century
ï§ Demonstrate a commitment to societyâs values and contribute
to societyâs social, environmental, and economic goals through
action.
ï§ Insulate society from the negative impacts of company
operations, products and services.
ï§ Share benefits of company activities with key stakeholders as
well as with shareholders.
ï§ Demonstrate that the company can make more money by
doing the right thing.