PowerPoint Slides on Virtual Reality & Mixed Reality for the Pharmaceutical Industry by Pinheads Interactive.

1. Virtual Reality Case Studies For the
Pharmaceutical Industry

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Virtual Reality (VR) is immersive technology that
brings users to a 3d virtual world. Users can interact
with objects and environment in that world.
Many companies have used it in various ways:
● Enhance training
● Product storytelling
● Improve current processes
What Is Virtual Reality?
“ Virtual Reality is the first step in a grand
adventure into the landscape of imagination.

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Mixed Reality (MR) is transformative technology
that blends the virtual and real world together. Users
can touch and see 3d projections as if there are
actually there.
Businesses are starting to implement such tech for:
● Enhancing communication
● Improving training safety
● Instructional guidance in processes
What Is Mixed Reality?
“ Mixed Reality is a spectrum of mixing
virtual and physical interactions.

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How Virtual Tech Is Impacting Businesses
Overall, the Virtual Reality (as well as Mixed
Reality) market size (software + hardware) will
reach $16.3 billion by 2022.
In addition, 46% of businesses anticipate
virtual reality to become mainstream within
the next 3 years.
By 2025, it is predicted that about half of the
market size for VR/MR software will be from
enterprise and the public sector.
*Source from Statista 2019
The Diverse Potential of VR & MR Applications
Predicted market size of VR/MR software for different use cases in 2025*

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CURRENT SITUATION
In the pharmaceutical industry, it may be challenging to
communicate to stakeholders or investors how things work.
Manufacturing processes and how drug products aid patients
is difficult to present with just text information and images.
ENGAGE INVESTORS / PROSPECTS
Virtual 360 videos and animations introduces visual
storytelling that engages the viewer. Investors / prospects
can understand the benefits of your products or processes
easily, shortening the time needed to make a decision.
Key Benefits Of VR and MR

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CURRENT SITUATION
As science evolves, advances in drug discovery and delivery
sciences have added complexities to the development
process. The need for more efficient knowledge transfer
becomes evident.
EFFECTIVE KNOWLEDGE SHARING
Mixed and Virtual Reality serve as an efficient visualisation
tool for sharing knowledge. Users can visually understand
and interact with complex equipment. Guided information
with data analysis can also assist to improve performance.
Key Benefits Of VR and MR

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CURRENT SITUATION
The need to fly in specialists to a pharmaceutical facility
when something goes wrong contributes to what has
become a delaying, expensive and unrewarding process.
SAVE TIME AND COST
Immediate ROI and time saved can be had from adopting
Mixed Reality glasses for remote support. Experts can
communicate visually and highlight or draw on specific
areas in the real-world environment.
Key Benefits Of VR and MR

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CHALLENGE
Pharmaceutical giant Novartis wanted to improve the visualization
of complex molecular interactions for its scientists and
stakeholders.
SOLUTION
An immersive VR application was created to let scientists and
stakeholders enter the microscopic world of molecules and easily
visualize how they interact with one another.
(Click on the play button to watch the video)
Case Study: Novartis

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CHALLENGE
GSK wanted to improve its training programme for pharmaceutical
manufacturing in terms of safety, effectiveness and consistency.
SOLUTION
Through an interactive VR training simulation, staff can learn how to
operate the equipment in a controlled and safe environment. This
leads to a deeper learning experience of the pharmaceutical process.
Case Study: GlaxoSmithKline (GSK)
(Click on the play button to watch the video)

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CHALLENGE
Merck wanted to make the research and development process more
efficient and productive for its scientists.
SOLUTION
By using HoloLens, scientists can easily retrieve real-time data
through a voice-enabled chatbot. This leads to increased
productivity from less time spent searching for information.
Case Study: Merck
(Click on the play button to watch the video)

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About Us
Industry Experience Projects
Completed more than
12 Years 150+
VR AR MR E-Learning
Pinheads Interactive Pte Ltd is the leader in the production of
Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR) and E-
Learning contents for over 12 years.
We strive to develop high-quality digital resources specially catered to
our clients’ needs with integration of innovative technologies.

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