Tips, tricks and strategies to use LinkedIn as a tool to build a personal brand. Including real examples from our team at Aimforthemoon (a corporate-startup studio from Amsterdam).

1. How to Become a
LinkedIn Superstar?
Pim Hogeweg - June 2018
Give wings to the best version of yourself,

2. Thanks for downloading this playbook.
The past year, I’ve increased the
Aimforthemoon’s LinkedIn reach from
0 to 1 MILLION views.
The secret? Share personal posts from
individuals.
I’ve shared the why and how behind our
winning posts in this guide.
Questions? Shoot me a message 👉
Cheers,
Pim
Pim Hogeweg
Marketing Lead @ Aimforthemoon
E.: pim@aimforthemoon.com
T.: +31(0)629388982

3. What to expect?
1. Why LinkedIn is your #1 channel to build B2B relationships
2. How to build trust when people don't trust companies anymore
3. How to build your personal brand
4. Tips to write killer LinkedIn posts
5. A step-by-step model I use for storytelling
6. How to beat the LinkedIn algorithm to maximize reach
7. Bonus tips: How to create a superstar profile

4. So, what’s Aimforthemoon?

5. We work with hundreds of
entrepreneurs…

6. …to build new businesses and
innovation labs with corporates.

7. We are just a small team.

8. Our dream?
Impact 100 million lives
through corporate-startups
by 2025.

9. And that’s a challenge.

10. We need the best people
to work with us.

11. LinkedIn helps to build
relationships at scale.

12. Whatever you do, the only
thing you need is TRUST.

13. LinkedIn gives you the wings to
build trust with millions of people.

14. But… Trust is in crisis
around the world.
Source: 2018 Edelman Trust Barometer

15. People don’t trust
companies anymore.

16. LinkedIn’s
algorithm
punishes all
business profiles.

17. Instead. The algorithm
favors personal profiles.

18. This made me think.

19. It’s not companies doing
business with companies.

20. It’s people doing
business with people

21. Therefore, it’s time for
companies to have a face.

22. It’s
about
you.

23. No engagement on
our company profiles

24. Huge engagement on our personal profiles.

25. It gets us featured on events
and in the media

28. 28

29. Post from your company
personal profile
CONCLUSION

30. So how do you build trust?

31. There’s
no magic
formula

32. 2 ingredients I always use

33. Passion Gift
+

34. What is it that you love doing?

35. And how can you
help others do this?

36. 200 Likes
12 Comments
40.000+ Views
READ ON

37. Passion
=
Something I
personally
experienced on
personal
growth

38. Gift
=
A lesson to
help others
drive personal
growth

39. Bonus points:
I shared
something
vulnerable

40. Even smaller,
I published this
post to unleash
your personal
growth potential

41. Start today!
What did you
experience that can
help other
professionals?

42. Don’t just share knowledge.
Share it through a personal story.

43. READ ON
READ ON
READ ON

44. Talk about frustrations and failures

45. READ ON READ ON

46. READ ON READ ON

47. Dare to ask

48. READ ON
READ ON

49. READ ON
If you ask for help, why change a winning format?
READ ON READ ON

50. Next level: Tell a story like a hero

52. 2
Challenge
Problem
HelpSolution
Learning
2
1
34
5
The Hero’s Journey
2

53. 1. Challenge
2. Problem
3. Help
4. Result
5. Learning

54. 1. Challenge
2. Problem
3. Help
4. Result
5. Learning

55. 1. Challenge
2. Problem
3. Help
4. Result
5. Learning

56. Share your victories,
but remember:
share your lessons

58. Want to maximize your reach?

59. Don’t share external links, videos and posts

60. Share your HONEST ideas,
thoughts, failures, experiences as a
lesson for others
#give to give

62. Bonus: Create a Superstar profile

63. d
READ ON
1
2
3
4

64. READ ON

65. READ ON

66. Pim Hogeweg
Marketing Lead @ Aimforthemoon
E.: pim@aimforthemoon.com
T.: +31(0)629388982
Questions? Comments?
Shoot me a message 👉