2541693 bis report presentation - Mc Donalds' Le Phuong Linh's Presentation on MC DONALDS' for BIS REPORT

1. Mc Donald’s
2541693 – BIS REPORT

2. Objective
of the
presentatio
n
• Background
• Owners & Foundation of the company
• Company’s products and service
• Reasons for choosing this company
Introduction
• Products
• Stocks & Share
Body of the report
Conclusion
Bibliography

3. Introduction

4. Background
• McDonald’s Corporation is one
of the largest fast-food chains
in the world
• They are originated from San
Bernardino, California of
America
• Now, the headquarter is based
in Oak Brook, Illinois. (Amy
Tikkanen, 2020)

5. Onwers & Foundation
of the company
• In 1948, the brothers Maurice and
Richard McDonalds opened the
first restaurant of the chain in San
Bernardino, California
• In 1955, Ray Kroc, their partner,
helped them to start franchising
the brands and set up the first
franchised restaurant in Illinois

6. Company’s products and service
• Fast food items: burgers and
fries
• Various items on the menu
• Services as customers’ request

7. Reasons for choosing Mc Donald’s
• Large amount of public datas on the internet
• One of the most succesful franchise company in the world
• Top company in fast food industry

8. Body of the
presentation

9. Products
• Under McDonald’s,
there are McCafé,
Mc Drive-Thru, Mc
Delivery and
recently they also
developed Mc
Applications.

10. • Beside burgers and
fries, their signatures,
they also have
• healthier options of
wraps
• snacking options of
nuggets
• small bites,
• and also breakfast and
dessert options

11. • McCafé is a
separated chain that
provides only coffee
and dessert services
with a cheaper price
compared to the
common cafés in the
area

12. • Mc Drive-Thru and Mc
Delivery allows customers
to order food quickly and
comfortably on their cars
or at home or offices
without personally go to
the stores.

13. Stock and Shares
• Due to Covid-19, stocks for majorities companies are not stable
including Mc Donald’s Corporation. In March 2020, when the
pandemic exploded, stocks for Mc Donald’s dropped 13.21% to
137.10 USD. On 22 July the stock has increase to 198.62 USD,
much higher than in March but still lower than the highest
before the pandemic of Covid-19. (Anon., 2020)

14. Conclusions
• Mc Donald’s is an impressive company with a unique
business’s strategy and ways of operations, the chain has
successfully influence customers’ behaviours and choices of
food they consume. Not only having stores worldwide but they
also have various amount of so called “fans” all over the world.
(History 101, 2020)

15. Bibliography
Amy Tikkanen, 2020. Encyclopaedia Britannica. [Online]
Available at: https://www.britannica.com/topic/McDonalds
[Accessed 20 July 2020].
History 101. 2020. [Film] British: ITN productions.
Anon., 2020. Mc Donald's. [Online]
Available at: https://www.mcdonalds.com/us/en-us.html
[Accessed 20 July 2020].
Anon., 2020. Business Insider. [Online]
Available at: https://markets.businessinsider.com/stocks/mcd-stock
[Accessed 20 July 2020].