1. A Group presentation on
MacDonald’s
Group Members – Navdeep, Vishal, Ajruddin
Stream – BBA
Submitted To – Miss Dimple Agarwal
2. Index
1. Introduction
2. MacDonald’s in India
3. MacDonald’s Menu
4. Countries with MacDonald’s
5. Business Model
6. Swot Analysis
7. Conclusion
8. Bibliography
3. Type : Public
Industry : Restaurants
Genre : Fast Food restaurant
Founded : May 15,1940 ;80 years ago in San Bernardino, California
Founders : Richard McDonald, Maurice McDonald, Ray Kroc
Headquarters : Chicago, Illinois, U.S.
No. of Location : ^38,695 restaurants (2019)
Revenue : ^US$21.076 billion (2019)
Number of Employees : Approx.210,000(2018)
Introduction
4. MacDonald India
McDonald's in India works on a Joint Venture agreements between
the MacDonald corporation and the Franchisee.
Connaught Plaza Restaurants Pvt. Ltd. (CPRL) is the franchisee
partner for North and East region. (169 Outlets)(2017)
Hardcastle Restaurants Pvt. Ltd. (HRPL) is the franchisee partner for
West and South region.(315 Outlets)(2019)
7. Business Model
■ Key resources are the company’s employees and its restaurants on a-locations.
■ The customer relationship takes place online on the device preferred by the customer.
McDonald’s distributes its products through the restaurants.
■ The cost structure consists of employee salaries, facility construction costs, raw
materials procurement and marketing costs.
■ McDonald’s revenues are generated at the restaurants owned by the company itself and
those owned by its franchise holders.
8. SWOT ANALYSIS
Strengths Weaknesses
• Highest brand value in fast food
brand
• Tasty food
• Strong financial position
• Low cost leader
• Quick service
• Unhealthy food menu
• Lacking in breakfast menu
• Supply chain interruptions
• Negative social influence
Threats Opportunities
• Competitors
• Cultural threat in various countries
• Constant environmental concerns
• Innovative products
• Global expansion
• Mobile order and McDelivery
• Value Meals
9. Conclusion
■ MacDonald’s is one of the
most powerful food brands
of all time, deriving
incredible globalization and
customer loyalty. But
despite the company’s
continuous legacy, it needs
to keep in check the aspects
which can cause trouble.
10. Bibliography
Name of the websites from where we learnt
about Macdonald’s :
■ WWW.WEKIPEDIA.COM
■ WWW.MACDONALDS.COM
