2. 2
Name Bilbo Baggins Godzilla
Personal
- Age
- Gender
- Education
112 Years Old
Male
Home-Schooled
4000 Years Old
Male
None
Family
- Spouse
- Children
- Relatives
No Spouse
No children
Nephew: Frodo
None
None
None
(Last of his kind)
Work
- Job
- Income
- Why
- Adventurer
- Billions in gold from 1 adventure
- He travelled with dwarves and
found a dragon hoard
- Destroyer of Tokyo.
(Sometimes America)
- -$100,000,000,000 in damages
per annum
- Collateral Damage. He’s saving
people from giant space-moths
and other monsters.
Live
- Where
- How long
- Why there
Hobbiton, The Shire.
112 years.
Because it’s peaceful and
hobbits rarely travel far.
Bottom of the Pacific Ocean.
Millenia
He prefers a low-key location far
away from gawkers.
Personas – B2C
3. 3
Company Name: Ring Bearers Company Monster King Inc.
Industry Couriers Demolition
Annual Revenues $50,000,000 in gold - $100,000,000
Location Hobbiton, The Shire Tokyo, Japan. San-Francisco, USA
Person's Name: Bilbo Baggins Gojira
Position in company? Company Leader, Thief CEO
How long in position? 2 months A millennia
Buyer or Influencer? Influencer Influencer
What are you selling them? Psychiatric Counselling Psychiatric Counselling
Product? No No
Service? Yes Yes
One time or ongoing? Ongoing Ongoing
Why are they buying from you? Rehabilitation for Ring Addiction Counselling for ending countless lives
Quicker delivery N/A N/A
Better quality Yes Yes
Cheaper Yes Yes
They don`t have skill or expertise None whatsoever None whatsoever
$ Benefit: $2000 per month (10 mths/yr) $1500 per month (12 mths/yr)
Annual Value $ $20,000 $18,000
Your cost to provide $ $50 (per month) $50 (per month)
Margin $
Personas – B2B
4. 5
Hub & Spoke Model
Counselling For
Those troubled
by Adventures
Word of
Mouth
Twitter
LinkedIn
Targeted
Mail
Advertising
TV
Commercials
Meetups
and Help-
Groups
Newspaper
Classifieds
FaceBook
