marketing plan for business olympics

2. WHAT IS THE IMPORTANCE OF A MARKETING PLAN?
TARGET MARKET? SECONDARY MARKET? TERTIARY MARKET?
HOW DO WE START THE MARKETING PLAN?

3. TARGET MARKET
TERTIARY MARKET
SECONDARY MARKET
Demographic:
Age: 25-50
Gender: Female
Income: 50,000+
Parents with children
Grades 5 – 12
Psychographics:
Consumer behavior –
Online shoppers
Demographic:
Age: 15-25
Gender: Female
Parents with children
Grades 5 – 12
Children
Psychographics:
Consumer behavior –
Online shoppers
Demographic:
Age: 25-50
Gender: Male
Parents with children
Grades 5 – 12
Psychographics:
Consumer behavior –
Online shoppers

4. WHAT ARE YOU REALLY SELLING??????
What does McDonalds really sell? What does Apple really sell?

5. THE RECIPE FOR SUCCESS
What are you really selling?
Does it reach your Target Market?
Does your pricing strategy meet your Target
Markets willingness to choose your product?
The “Where” you are selling your products
(brick and mortar store or online store)

6. SUBSCRIPTION PRODUCT……AND PRICING

7. SUBSCRIPTION PRODUCT……AND PRICING
$5.99
$45.99
You just bought a 2019 BMW 6 Series Convertible

8. SUBSCRIPTION PRODUCT……AND PRICING

9. PROMOTION AND PLACEMENT
Social Media Networking
Traditional Print Media
TV/Radio Media

10. SWOT ANALYSIS…..

11. CREATING YOUR PROTOTYPE!!!
WHAT TO CONSIDER….

12. GOOD LUCK TO ALL BUSINESS OLYMPIC TEAMS