1. HelioPower Social Media Learning 101
Phil DelNegro
Vice President of Sales and Marketing
Thursday, April 21, 2016
Murrieta, CA
Are you the missing link?

2. The Big Picture
Source: http://youtu.be/sIFYPQjYhv8
Socialnomics was founded by Erik Qualman with the intent of
providing Social & Mobile Statistics, Studies & Surprises. The blog
spawned from the #1 Best Selling International Book Socialnomics.
“Qualman is to social media what Demming is to quality and Drucker
to management.” - Scott Galloway, NYU Stern School of Business

3. Touch one………………..reach many!

4. But how can it help me?
• Create your professional brand (Google yourself – the
world already does!)
• Add value to the HelioPower online brand
• CONNECT with others (self-generated business
opportunities)
• Recruit your next sales or installation superstar
• Recruit for others on the HelioPower team
• Establish yourself as an industry expert
• Lead your team by example
• Set the LinkedIn standard for your peers
• Measure your results with ease
• Generate instant market feedback
• Create your online Rolodex
• Personally witness the power of
touching one and reaching many!

5. Hands On Demonstration
How do I SHARE the company message on
my social media platforms?

6. Team,
We need everyone's help in sharing the HelioPower message and building the
HelioPower permission based email marketing list.
Specifically I am calling any and all LinkedIn users and especially our POWER users, and
you know who you are. : )
We need you to follow the directions below every time an email blast is sent to you
from Marketing at HelioPower:
Step 1: Copy the URL from the top of the email you received (AFTER you view it in your
browser, click "Share" and the Short URL will appear)
Step 2: Paste that Short URL into the Share window of LinkedIn and "call out" the
author or HelioPower as seen below.

7. Step 3: Copy and paste in this link to the double opt-in sign up
form: http://eepurl.com/bWE_jz. Please only use this sign up form on LinkedIn
posts. Use it as many times as you can to get people opted-in to our list and
permission based email marketing campaigns. Sign up yourself to see how it works and
for a chance to win a FREE HelioPowered solar powered backpack.
Step 4: Proof read and then SHARE.
Step 5: If unsure of how to do it, please reach out to me directly and we can share
screens and I can walk you through it. It only takes 5 minutes of your time to learn it
and you will be an expert.
Step 6: THANK YOU!

8. It’s all about sharing!

9. Where to SHARE!

10. Helpful Hints
• Actively participate in the social media
community every day in different ways
• Keep it professional, do not ever mix business
and pleasure in this channel
• Ask permission, don’t beg forgiveness – these are
permission based networking tools
• Realize that you are giving others an intimate
look inside your business and career at all times

11. Helpful Hints
• Don’t be anonymous
• Watch and learn from what others are doing
• http://www.forbes.com/sites/williamarruda/201
4/03/04/22-linkedin-secrets-linkedin-wont-tell-
you/
• Be RELENTLESS!
• Quality versus quantity…..sometimes

12. Are you going to continue to be
that missing link?!?
Here are some action
items to help you…..

13. Action Items - LinkedIn
• Complete your LinkedIn basic profile (a picture is
worth a thousand words)
• Add HelioPower as your primary company
• Draft your own personalized CONNECT message
• CONNECT with those within the HelioPower
organization
• Set a daily goal for LinkedIn connections and
exceed it
• Share a HelioPower update / email
• Share a HelioPower recruiting update
• Check the profiles of your peers………………..

14. Action Items (continued)
• Follow HelioPower
• Follow other companies of interest
• Join networking groups relevant to your interests
(be selective, a maximum of 50 is allowed)
• Answer email in your LinkedIn INBOX
• Set a weekly goal for updates and exceed it
• Connect with Phil on LinkedIn
• Reach out to Phil for follow-up coaching / help

15. Thank You!
With sunny regards!
Phil DelNegro
Vice President of Sales and Marketing
Ring me (Mobile): 619.861.8145
Ring me (Office): 951.790.0203
Ping me (Work):
pdelnegro@heliopower.com
Ping me (Play): phil@delnegro.com
www.HelioPower.com
www.linkedin.com/in/phildelnegro

16. Questions???

17. Don’t be that guy!