2. Positive change through the power of media
• Open courses- Regular training sessions on marketing, digital and PR
& media relations led by industry professionals
• Bespoke training and consultancy – Expert-led tailor made training
and consultancy packages to meet the individual needs and
requirements of your organisation
• Productions – Award winning films for charities
• Community newswire – Our free-to-use Community Newswire service
helps charities, communities and citizen journalists get their stories into
the national and regional media
3. Engaging with Erasmus Plus UK
On Facebook On Twitter
@erasmusplusUK
facebook.com/ukeras
musplus
4. What can social media add to your
communications?
• Quick and free way of getting your message out to a potentially
infinite audience
• Easier to build new relationships
• You can track word-of-mouth
• Can take more risks – less permanent
• Can curate your image more easily
• Publicise your content e.g. new blogpost
6. Overview of useful platforms
• Using your page as a blog
• Showcase for multimedia
• Lets supporters know
about updates
• Passive, closed
• Openness allows for new
connections
• Conversations with current
and new supporters
• RTs can make new allies +
underpin tone
• Can get lost in the ever-
updating feed
Facebook Twitter
7. Why have a Facebook fan
page?
• As of October 2014,
there are 1.35 billion
active monthly Facebook
users
• In Europe, over 223
million people are on FB
• 50% of 18-24 year olds
worldwide go on FB as
soon as they wake up
• Highest traffic on
Thursdays & Fridays from
1 – 3pm
• The average FB visit is 20
minutes
• Every 60 seconds on FB:
510 comments, 293 000
status updates, 136 000
photo uploads
11. Why have a Twitter account?
• As of October 2014,
there are 284 million
active monthly Twitter
users
• The average Twitter user
has 208 followers
• The average Tweeter
spends 170 minutes
browsing per month
• 29% of 15-34-year-olds
globally tweet and 26%
consider it their favourite
social network
• 40% Twitter users have a
bachelors degree
• UK: 30 mil users
• Germany: 22 mil
• France: 20 mil
12. Promoting your content on
Twitter
1) Keep your tweets well under 140 characters
- Easier to digest
- More scope for retweets
- Allows for comment
Media Trust is a charity. We see ourselves as a bridge between the media industry and the charity and community sector. We have corporate members like BBC, ITV, Channel 4, Warner Bros, MTV, News International and IPC Media and we utilise their skills and resources to empower charities and communities to find their voice and get it heard.
Media Trust is a charity. We see ourselves as a bridge between the media industry and the charity and community sector. We have corporate members like BBC, ITV, Channel 4, Warner Bros, MTV, News International and IPC Media and we utilise their skills and resources to empower charities and communities to find their voice and get it heard.