10 Great ideas to boost sales revenues and reduce your marketing costs

1. Great
Low
Cost
Marketing
Ideas

2. Referrals
1/ Referral business development scheme with existing
customers.
Are we asking our loyal customers for referrals?
Are we rewarding our customers for referring customers
to us?

3. Loyalty
II/ Loyalty reward schemes.
These schemes work.
But they need to be simple to administer as well as
participate within.

4. Incentives
III/ Staff incentives based upon increasing average
customer sale transaction, that is increasing average
yield per customer.
Are we using the Mcdonald’s selling technique?
“Do you want fries with that?”
Are we maximizing the yield, and rewarding staff for an
increased yield.
How many times do we go to a coffee shop or
cafe, order coffee and cake, the check is placed on the
table next to us and they never try to sell us anything
else.

5. Press releases
IV/ Press releases - regular and newsworthy press
releases can assist in building your business profile.
With today’s range of media, and diversity of smaller
targeted demographic publications, the opportunities are
endless. Build your business relationships with the
media outlets, submitting a variety of press releases,
and soon they will contact you seeking comment on
issues they are writing about.

6. Direct
V/ Direct marketing, data base or targeted demographic.
Does your business compile a data base of current, old and
prospective customers?
Are you in touch with them on a regular basis? Data base
marketing is a timely, cost effective method of building your
sales revenues.
Remember to read up on the Spam Regulations in your country
to ensure you conform with legislative requirements. There are
many good web based data base marketing sites available for
businesses seeking to use this service.
http://mailchimp.com Chimpmail is a great web based
application.

7. SEO
VI/ Search engine optimization – improve the effectiveness
of your web site.
Search Engine Optimization is how improve how people find
you on the web.
SEO is an effective marketing tool, however there are many
businesses claiming to ensure you are No.1 in a google search.
Be a little wary of these claims.
People making these claims may have difficulty delivering the
results.

8. Networking
VII/ Business networking – the local chamber of commerce,
BNI or similar can be a great source of leads as you build your
business. Get on the mailing lists for various organisations, art
galleries, film societies, charities etc.
Every month there are countless social occasions where you can
be invited as a guest.
Consider these as networking opportunities. Take the business
cards, be open and frank in discussions.
BUT you are not there to sell. Don’t go handing out card to every
one.
Mingle, socialise and chat. People will always ask what you do.
These are low profile, but potentially high return events.

9. Blogs
VIII/ Blogs and website marketing – Linkedin.com
wordpress.com are only some of the opportunities to market.
Facebook is growing in popularity as a marketing tool.
Blog and post regularly, as people search for relevant information,
your posts and blogs will be visible.
At no cost you are building your profile.

10. Trade shows
IX/ Trade shows as an exhibitor or visitor – you do not have to
be an exhibitor to benefit and network at a trade show.
Arm yourself with your cards and mingle.
Stop and chat with stall holders, exchange information, build your
network.
If you are a stall holder a simple giveaway like an Ipad in a
business card draw will help to build your data base.

11. Radio
X/ Radio advertising – this is the only main stream traditional
media that I would list in low cost budget marketing.
However please bear in mind, any advertising is expensive if it
does not work.
I have written a blog regarding sacrificing reach for frequency. If
scheduled correctly, radio can produce the results you desire.

12. More Information
To maximise your effectiveness as a business and to take
advantage of the best low cost marketing ideas, contact:
Peter McCullagh.
Solution Based Marketing
mccullaghp@gmail.com
0418 562287