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Utilizing Social Media in Your Business

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A presentation by C. Todd Smith at the Executive Exchange Summer Networking Event on June 1, 2011. Topics include the basics of inbound marketing, social media, and how Executive Exchange can help build relationships that can benefit your business.

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Utilizing Social Media in Your Business

  1. 1. How EEC Can Help Your Business<br />Build Relationships that Matter<br />Presented by:<br />C. Todd Smith<br />www.ctoddsmith.com<br />
  2. 2. Technology Changes Rapidly <br />.com<br />Remember when you said…<br />What’s that?<br />
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  10. 10. Source: http://mashable.com/2010/07/01/social-media-infographics/<br />
  11. 11. Although Technology (like Social Media) is changing how we define and interact with our network,<br />
  12. 12. The goal is the same -<br />to increase our connections and expand our radius of influence. <br />
  13. 13. Social Media Effect on Traditional Marketing<br />Paradigm Shift - from “Trying to Sell” to “Making Connections”<br />Outbound - Traditional or Outbound Marketing is a marketing strategy that focuses on finding customers by building brand awareness through advertising and promotion. Selling is the process and the sale is the goal. You have to have buy, beg, or bug your way in. <br />Inbound- Inbound marketing is a marketing strategy that focuses on getting found by customers. Marketers "earn their way in" by publishing helpful information on a blog, being recommended by a customer, or being a good corporate citizen of the world. <br />This relationship with the customer/client is the key to getting recommendations and referrals from the client, which is the gold standard of credibility for your product or service. <br />
  14. 14. Outbound Marketing is Dying<br />Telephone /<br />Caller ID, cell phones<br />TV Ads /<br />DVR and Tivo<br />Radio /<br />Satellite Radio<br />Newspaper Ads /<br />Less Readers<br />Yellow Pages / <br />Google,Yelp, YP.com <br />
  15. 15. Likeonomicsis a term that explains the new affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.<br />
  16. 16. Word of Mouth Advertising<br />Most Trusted by Internet Users<br />
  17. 17. The Thank You Economy by Gary Vaynerchuk<br />Social media is not a new way of doing business, but brings us back to the days of our grandparents when businesses were successful based on word of mouth. The store owner had to make every person that walked through the door feel like he or she mattered and thank the customer for their business.<br />To successfully build meaningful relationships requires that business leaders start really caring about their customers and start thinking like small-town shop owners. <br />
  18. 18. Inbound Marketing isn’t new, <br />It’s just back in fashion.<br />Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of relationships and extends communication beyond intrusive advertising and sales promotional messages. <br />
  19. 19. Good Example of How NOT <br />to Build Relationships<br />
  20. 20. The Business Card Graveyard<br />
  21. 21. How EEC Helps You Build Relationships and Stay Connected <br />Exclusive Categories<br />Lead must be submitted weekly <br />-Direct Leads<br />-Face to Face<br />-Doing business with another member<br />Cost Effective <br />-Compare to Yellow Pages, Direct Mail, and other forms of outbound marketing<br />
  22. 22. How EEC Helps You Build Relationships and Stay Connected <br />History and Stability - Founded 1979<br />Regular Meetings 2 x per Month <br />Meetings on the 1st and 3rd Wednesdays provides opportunities to consistently build ongoing relationships.<br />Ongoing opportunities to participate in EEC Social Media / Blog / Online Member Listing<br />
  23. 23. www.eecfl.com<br />
  24. 24. EEC on Linkedin<br />
  25. 25. EEC on Facebook <br />
  26. 26. Ways to Connect with EEC<br />Website/Blog: www.eecfl.com<br />Meetings: 1st and 3rd Wednesday, 7:30 a.m.<br />Open Networking Events - Meetings and Socials<br />
  27. 27. Your network’s reach could <br />go from this…<br />
  28. 28. TO THIS!<br />
  29. 29. C. Todd Smith<br />
  30. 30. For questions about today’s presentation:<br />Contact me @:<br />www.facebook.com/ctodds<br />www.ctoddsmith.com<br />www.linkedin.com/in/ctoddsmith<br />ww.twitter.com/ctoddsmith<br />407-841-8294<br />

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