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Networking to Improve Your Business

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The presentation for KAPS 2009 conference on human networking.

Published in: Business, Technology

Networking to Improve Your Business

  1. 1. Bill Dotson 06/08/09 [email_address] http://webmedley.com Copyright 2005-9 WebMedley LLC
  2. 2. <ul><li>Background </li></ul><ul><li>Why Networking is Important </li></ul><ul><li>How to Network with Others </li></ul><ul><li>How to Manage Networking So You Are in Control of Your Life </li></ul><ul><li>Build Your Network Bio </li></ul><ul><li>Next Steps </li></ul>
  3. 3. <ul><li>Entrepreneur Consultant </li></ul><ul><li>Biz Development </li></ul><ul><li>IT Strategy Teacher Husband Father UK Grad (‘95) Traveler </li></ul>
  4. 4. <ul><li>Taught English in Japan </li></ul><ul><li>Companies </li></ul><ul><ul><li>TransDigital sold to NetGain Technologies – sold for profit </li></ul></ul><ul><ul><li>Research Mgmt Software – Partner est. its own legs – lost $ at termination </li></ul></ul><ul><ul><li>HC Cost Containment – fully operational on its own – money hanging out </li></ul></ul><ul><ul><li>WebMedley – purchased last year and growing </li></ul></ul><ul><li>Teaching Technology & Speaking </li></ul>
  5. 10. Get Uncomfortable
  6. 17. Copyright 2009 WebMedley LLC
  7. 19. <ul><li>Eyes on </li></ul><ul><li>Repeat – 60 seconds </li></ul><ul><li>Mental Picture or other association </li></ul><ul><li>Use the person’s name </li></ul><ul><li>What if I forget? </li></ul>Copyright 2009 WebMedley LLC
  8. 21. <ul><li>Open-ended question </li></ul><ul><li>Active listening with cues and prompts </li></ul><ul><li>Body language – smile!! </li></ul><ul><li>If appropriate, take a note or two </li></ul><ul><li>Ask how you can help – business or family </li></ul><ul><li>If you cannot help on the spot, set-up an appointment for coffee or lunch to help. </li></ul>
  9. 22. <ul><li>“ So what brings you here tonight?” </li></ul><ul><li>“ Where were you born?” </li></ul><ul><li>“ How did you get into [profession]?” </li></ul><ul><li>“ What’s going on in your industry?” </li></ul><ul><li>“ What advice would you give to someone just starting out in your industry?” </li></ul><ul><li>“ What type of client is your dream client?” </li></ul><ul><li>“ What projects are you working on?” </li></ul><ul><li>“ What’s the most amazing thing you’ve done?” </li></ul>
  10. 23. <ul><li>“ Tell me more about…” </li></ul><ul><li>“ Why do people choose your organization over competitors?” </li></ul><ul><li>“ So, what do your parents think about your profession?” </li></ul><ul><li>“ What type of projects do you look for?” </li></ul><ul><li>“ If you are a superhero, who would you be?” </li></ul>
  11. 25. <ul><li>Add to Contact Manager (Outlook) </li></ul><ul><li>Add to CRM system (if they do not synch) </li></ul><ul><li>Add to newsletter, Facebook, other social media sites </li></ul><ul><li>Send handwritten card </li></ul><ul><li>Schedule next time to stay in touch with relevant info </li></ul>
  12. 28. <ul><li>E-mail program with contacts and calendar </li></ul><ul><li>CRM system: from Outlook to ACT to Salesforce </li></ul><ul><li>LinkedIn Toolbar – www.linkedin.com </li></ul><ul><li>Xobni – www.xobni.com </li></ul><ul><li>Outsync or Fonebook </li></ul>
  13. 30. <ul><li>Newsletters </li></ul><ul><li>Updated Anti-virus and anti-spam – don’t abuse your contacts </li></ul><ul><li>Google Alerts </li></ul><ul><li>Client surveys </li></ul><ul><li>Assistants – digital or physical </li></ul><ul><li>Smartphone / PDA </li></ul><ul><li>Notepad </li></ul>
  14. 31. <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Jigsaw </li></ul><ul><li>Blogs – make free guides and media </li></ul><ul><li>Twitter – micro-blogging </li></ul><ul><li>Google Trends – or something like it </li></ul><ul><li>SendOutCards </li></ul><ul><li>Google Analytics for your web site </li></ul>
  15. 32. Copyright 2005-8 Dotson Ventures LLC
  16. 33. <ul><li>Set-up out of town meetings </li></ul><ul><li>Ask for help </li></ul><ul><li>Publish beneficial info and tell people about it </li></ul><ul><li>Explain what you do and why </li></ul>
  17. 34. <ul><li>Your name </li></ul><ul><li>Company name </li></ul><ul><li>Slogan with what’s provided by you </li></ul><ul><li>One phone number </li></ul><ul><li>E-mail </li></ul><ul><li>Web site </li></ul>
  18. 35. <ul><li>Appreciate style </li></ul><ul><li>Take care of your shoes </li></ul><ul><li>Teeth matter </li></ul><ul><li>Phones on silent or vibrate </li></ul><ul><li>Jeans are ok – holes are not </li></ul><ul><li>Use your audience to determine the rest </li></ul><ul><ul><li>Jewelry </li></ul></ul><ul><ul><li>Hair </li></ul></ul><ul><ul><li>Body Art </li></ul></ul>
  19. 42. Copyright 2009 WebMedley LLC
  20. 43. <ul><li>Alice: Would you tell me, please, which way I ought to go from here? The Cat: That depends a good deal on where you want to get to Alice: I don't much care where. The Cat: Then it doesn't much matter which way you go. Alice: …so long as I get somewhere. The Cat: Oh, you're sure to do that, if only you walk long enough. </li></ul>
  21. 52. <ul><li>Cards </li></ul><ul><li>Clothes </li></ul><ul><li>Recent news: local, national, global, industry </li></ul><ul><li>Stories: business, family, BHAG </li></ul><ul><li>Open-ended Questions </li></ul><ul><li>Smartphone / PDA </li></ul><ul><li>Notepad </li></ul><ul><li>Goal(s) </li></ul><ul><li>Ideal Client? </li></ul><ul><li>What Do I Do? </li></ul><ul><li>Why Would They Care? </li></ul><ul><li>Who Do I Help? (multiple types) </li></ul><ul><li>Attitude </li></ul><ul><li>Rest </li></ul><ul><li>Breathe </li></ul>
  22. 53. <ul><li>Register, if possible </li></ul><ul><li>Arrive early </li></ul><ul><li>Understand the layout of the physical space </li></ul><ul><li>Can you help with the event? </li></ul><ul><li>Alcohol & smoking </li></ul><ul><li>Lighter, umbrella, tissues, mints/gum </li></ul>
  23. 54. Henry Ford

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