2. RHA Fund Development
A different kind of fund development company
Unconventional Innovative Driven
A blend of creativity, marketing principles and fund development know how
3. RHA Fund Development
Experience 16 years serving over 85 charities
& non-profit organizations
A blend of creativity, marketing principles and fund development know how
4. So what makes RHA so unique?
RHA Fund Development
CEO, Peter Hoppe is a Certified
1. Diversified Experience
Fundraising Professional (CFRE), with
2. Virtual Partnerships over 25 years of experience in almost
3. Hands on Know How every avenue of fund development.
Over the past 16 years, we’ve also developed a close alliance
with many talented professionals, associates and suppliers.
• Fundraising consultants • Printers
• Web site developers • Direct mail suppliers
• Social media professionals • Telemarketing agencies
• Fundraising writers • Data analysis experts
• Graphic artists • Prospect researchers
5. RHA Fund Development
Collaboration
We’re part of the team!
We listen, advise and work with you
to ensure success. One point of
contact for all your needs.
6. But most of all…
RHA Fund Development
Our success comes from a determination to
roll up the shirtsleeves and get the job done.
7. RHA Fund Development
We do 5 things incredibly well
1.Strategic Planning
SERVICES
2.Fund Development Analysis & Consultation
3.Full Service Direct Response Program Management
4.Prospect Research & Grant Proposals
5.Print & Online Communications
8. RHA Fund Development
1. Strategic Planning
Practical planning yields practical results
A Blueprint for the Future
•Review your mission and vision
•Explore your history, successes, challenges and priorities
•Analyze your strengths, weaknesses, opportunities and threats
•Research your internal and external environments
•Investigate your competition or organizations similar to your own
•Develop new goals, objectives and strategies to achieve them
•Create a quarterly plan of action to execute your strategies
•Implement a method to keep everything on track
Our Approach: Collaborative & Inclusive
Our Goal: A Strategic Plan Embraced by Everyone
9. 2. Fund Development Analysis & Consultation
RHA Fund Development
A Fund Development Expert – Only a Call Away
•The practical advice you need to grow or diversify
•One or more fund development programs
•An objective assessment of your fundraising practices
•Advice and consultation where and when you need it
10. 3. Individual Giving & Direct Response
RHA Fund Development
WHY?
•Individual Giving is the cornerstone of most organizations
•Provides financial stability in good times and bad
•A springboard to monthly giving, major and planned gifts
•Speaks to the faith people have in your organization
Our Approach
•Strategic & donor-centred
•Integrated strategy to acquiring and cultivating donors
•Strong focus on the monthly and major gifts
•Every donor has a short and long-term value
11. RHA Fund Development
Individual Giving & Direct Response
• Concept to Mail Box – Full service with one point of contact
• Top industry partners in art, print, data, production and execution
• Mail, online and telephone – a fully-integrated program
• Fresh creativity, design and art
• Comprehensive donor and campaign analysis
• Regular strategic reviews
12. 3. Individual Giving & Direct Response
RHA Fund Development
Our Direct Response Services – Concept to Mailbox
•Program Strategic Plans
•Donor File Analysis
•Direct Mail, Telemarketing and Online Integration
•Donor Acquisition and Renewal
•Lapsed Donor Reactivation
•Conversion to Monthly Giving and Major Gifts
•Campaign Strategy & Concept
•Creative, Copy, and Design
•Secure Competitive Quotes for Printing and Production
•Coordination of Art Services, Printing and Production
•Donor/Prospect Segmentation Strategy
•List Trades and Rental Selection and Coordination
•Post Campaign Analysis & Recommendations
•Annual Analysis & Recommendations
13. 4. Prospect Research & Grant Proposals
RHA Fund Development
Level 1: Research & Identify Foundation and Corporate Prospects
•Comprehensive Prospect Profile Summaries
• Contact information
• Board of Directors
• Funding interests and criteria
• Funding history related to your program or organization
• Application/proposal guidelines, procedures and restrictions
• Recommended approach/strategy
• Recommended grant request amount
14. 4. Prospect Research & Grant Proposals
RHA Fund Development
Level 2: Template Proposal Preparation
•A full-proposal and cover letter based on one prospect
•Highlighted sections that require prospect customization
•Collaboration and revisions
•Program budgets, objectives, outcomes and evaluation
•Content can be used for online applications and other purposes
15. 4. Prospect Research & Grant Proposals
RHA Fund Development
Level 3: Customized Proposal Preparation
•Includes prospect research and template proposal
•Fully customized proposals and cover letters delivered to you
•On-line funding applications completed for your approval
•Assistance with follow up and requests for information
•Your “Behind the Scenes” partner!
16. RHA Fund Development
5. Print & Online Communications
“Communicating effectively with your
donors is the backbone of good
stewardship and cultivation.”
• E-newsletters & E-blasts
• Web site content
• Annual Reports
• Newsletters
• Monthly Giving & Major Gift Brochures
• Donor Reports
17. Peter Hoppe is CEO of Rennick, Hoppe &
Associates (RHA), a full service fund
development and marketing company. He is a
Certified Fund Raising Executive (CFRE) and has
over 25 years of charitable sector leadership
experience. Before joining RHA, Peter worked
for the Kidney Foundation of Canada, was the
National Associate Executive Director of the
Canadian Cystic Fibrosis Foundation and Vice-
President, Development and Communications Peter Hoppe, CFRE
for Canadian Feed The Children. CEO
As CEO of RHA over the past 16 years, Peter
has consulted for over 85 charities and non-
profit organizations helping to maximize
potential through growth and diversification.
Peter has also presented and conducted
workshops for many organizations and is a
regular speaker for the Association of
Fundraising Professionals.
18. RHA Fund Development
1. Over two decades of fundraising experience delivers superior results.
The Bottom Line
1. Virtual industry partnerships = low overhead and competitive pricing.
2. We understand the full scope of fund development.
Strategic
Strategic Analysis &
Analysis &
Planning
Planning Direct Response Individual Giving
Direct Response Individual Giving
Consultation
Consultation
Grant Proposals Prospect
Prospect Communications
Communications
Grant Proposals
Research
Research
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