SlideShare a Scribd company logo
1 of 12
Direct Response Services
Enriching Individual Giving



  Strategy      Creative            Management




                  We’re with you from concept to mailbox
Strategy begins with evaluation
- Past campaigns
- Donor data




                   Evaluate, plan, and execute
Let’s talk about your goals for…

                              •    Acquisition
                              •    Renewal
                              •    Cultivation
                              •    Monthly Giving
                              •    Major Gifts


Then let’s build a
strategy and a
schedule of appeals
to meet those goals.
• Engage new donors through social media
                      • Solicit support through e-newsletters
                      • Call old friends and bring them back
Grow and diversify!

                         We can handle it all for you!
Collaboration
 We’re part of the team!

We listen, advise and work with you to
ensure success. One point of contact
for all your needs and questions.
Peter Hoppe is CEO of Rennick, Hoppe &
Associates (RHA), a full service fund
development and marketing company. He is a
Certified Fund Raising Executive (CFRE) and
has over 25 years of charitable sector
leadership experience. Before joining
RHA, Peter worked for the Kidney Foundation
of Canada, was the National Associate
Executive Director of the Canadian Cystic
Fibrosis Foundation and Vice-                   Peter Hoppe, CFRE
President, Development and Communications       CEO
for Canadian Feed The Children.

As CEO of RHA over the past 14 years, Peter
has consulted for over 70 charities and non-
profit organizations helping to maximize
potential through growth and diversification.
Peter has also presented and conducted
workshops for many organizations and is a
regular speaker for the Association of
Fundraising Professionals.
WHAT WE DO…
A concept to mailbox approach
•   Program & donor evaluation & strategy
•   Manage competitive print & production quotes
•   Campaign strategy & concept
•   Creative, copy & design
•   Art services
•   Donor segmentation strategy
•   List trades & rentals
•   Print , production, lettershop coordination
•   Post campaign analysis
•   Social media integration
•   Monthly giving program development
•   Leadership giving program development
WHAT WE DON’T DO…
           •   Surprise you with hidden fees
           •   Mark up print and production costs
           •   Miss deadlines
                We know some of the best and most competitive
                print and production suppliers in the industry.
                You may know some too.
Your RFP
                Let us manage a competitive bidding process that
                assures you receive the best value for your direct
                response dollar. It’s all part of our service.

                And your campaign costs will never be marked up!
1. Over two decades of direct response experience
                     delivers superior program and campaign results.
The bottom line



                  1. Virtual industry partnerships means low overhead
                     and competitive pricing

                  2. We understand the full scope of fund development


                               Strategic       Direct         Social
                               Planning       Response        Media
                      Foundation                         Communication
                         Grant         Corporate
                                      Partnerships            s
                       Proposals
Organizations we have helped…
View our Portfolio!




                                    Contact Peter Hoppe

                      E- phoppe@rharms.com

                                   T- 416.281.7816 Ext. 1

What’s Your Message?                 Rennickhoppe.com

More Related Content

Similar to The RHA Approach to Direct Response

All About RHA Fund Development
All About RHA Fund DevelopmentAll About RHA Fund Development
All About RHA Fund DevelopmentPeter Hoppe
 
Corporate Engagement In 2010
Corporate Engagement In 2010Corporate Engagement In 2010
Corporate Engagement In 2010Thomas Müller
 
The Convergence of Old School and New School PR
The Convergence of Old School and New School PRThe Convergence of Old School and New School PR
The Convergence of Old School and New School PREcho Media Group
 
Who is liveinsights
Who is liveinsightsWho is liveinsights
Who is liveinsightsLiveinsights
 
20 new truths for social media stars
20 new truths for social media stars20 new truths for social media stars
20 new truths for social media starsBenjamin Weisman
 
How to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessHow to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
 
Lead Acceleration Program For Professionals
Lead Acceleration Program For ProfessionalsLead Acceleration Program For Professionals
Lead Acceleration Program For ProfessionalsAuthentic Identity Inc
 
What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?4Good.org
 
Nonprofit Learning Lab Webinar: Fundraising Amidst Covid-19
Nonprofit Learning Lab Webinar: Fundraising Amidst Covid-19Nonprofit Learning Lab Webinar: Fundraising Amidst Covid-19
Nonprofit Learning Lab Webinar: Fundraising Amidst Covid-19Virtuous Software
 
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringBunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringKINSHIP digital
 
Comprehensive PR Services Proposal PowerPoint Presentation Slides
Comprehensive PR Services Proposal PowerPoint Presentation SlidesComprehensive PR Services Proposal PowerPoint Presentation Slides
Comprehensive PR Services Proposal PowerPoint Presentation SlidesSlideTeam
 
The power of sponsorships
The power of sponsorshipsThe power of sponsorships
The power of sponsorshipsDeborah Spector
 
Creating a Strategic Marketing Communications Plan
Creating a Strategic Marketing Communications PlanCreating a Strategic Marketing Communications Plan
Creating a Strategic Marketing Communications PlanDeborah Spector
 

Similar to The RHA Approach to Direct Response (20)

Rennick, Hoppe & Associates Company Prospectus
Rennick, Hoppe & Associates Company ProspectusRennick, Hoppe & Associates Company Prospectus
Rennick, Hoppe & Associates Company Prospectus
 
All About RHA Fund Development
All About RHA Fund DevelopmentAll About RHA Fund Development
All About RHA Fund Development
 
Corporate Engagement In 2010
Corporate Engagement In 2010Corporate Engagement In 2010
Corporate Engagement In 2010
 
The Convergence of Old School and New School PR
The Convergence of Old School and New School PRThe Convergence of Old School and New School PR
The Convergence of Old School and New School PR
 
Who is liveinsights
Who is liveinsightsWho is liveinsights
Who is liveinsights
 
20 new truths for social media stars
20 new truths for social media stars20 new truths for social media stars
20 new truths for social media stars
 
How to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessHow to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your Business
 
Lead Acceleration Program For Professionals
Lead Acceleration Program For ProfessionalsLead Acceleration Program For Professionals
Lead Acceleration Program For Professionals
 
What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?What Is A Brand…And Why Does It Matter?
What Is A Brand…And Why Does It Matter?
 
Nonprofit Learning Lab Webinar: Fundraising Amidst Covid-19
Nonprofit Learning Lab Webinar: Fundraising Amidst Covid-19Nonprofit Learning Lab Webinar: Fundraising Amidst Covid-19
Nonprofit Learning Lab Webinar: Fundraising Amidst Covid-19
 
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringBunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Comprehensive PR Services Proposal PowerPoint Presentation Slides
Comprehensive PR Services Proposal PowerPoint Presentation SlidesComprehensive PR Services Proposal PowerPoint Presentation Slides
Comprehensive PR Services Proposal PowerPoint Presentation Slides
 
Firstwave marketing intro
Firstwave marketing introFirstwave marketing intro
Firstwave marketing intro
 
The power of sponsorships
The power of sponsorshipsThe power of sponsorships
The power of sponsorships
 
Whiteoaks International - Retail Creds
Whiteoaks International - Retail CredsWhiteoaks International - Retail Creds
Whiteoaks International - Retail Creds
 
Tcg onesheet
Tcg onesheetTcg onesheet
Tcg onesheet
 
Pr presentation
Pr presentationPr presentation
Pr presentation
 
 
Creating a Strategic Marketing Communications Plan
Creating a Strategic Marketing Communications PlanCreating a Strategic Marketing Communications Plan
Creating a Strategic Marketing Communications Plan
 

The RHA Approach to Direct Response

  • 2. Enriching Individual Giving Strategy Creative Management We’re with you from concept to mailbox
  • 3. Strategy begins with evaluation - Past campaigns - Donor data Evaluate, plan, and execute
  • 4. Let’s talk about your goals for… • Acquisition • Renewal • Cultivation • Monthly Giving • Major Gifts Then let’s build a strategy and a schedule of appeals to meet those goals.
  • 5. • Engage new donors through social media • Solicit support through e-newsletters • Call old friends and bring them back Grow and diversify! We can handle it all for you!
  • 6. Collaboration We’re part of the team! We listen, advise and work with you to ensure success. One point of contact for all your needs and questions.
  • 7. Peter Hoppe is CEO of Rennick, Hoppe & Associates (RHA), a full service fund development and marketing company. He is a Certified Fund Raising Executive (CFRE) and has over 25 years of charitable sector leadership experience. Before joining RHA, Peter worked for the Kidney Foundation of Canada, was the National Associate Executive Director of the Canadian Cystic Fibrosis Foundation and Vice- Peter Hoppe, CFRE President, Development and Communications CEO for Canadian Feed The Children. As CEO of RHA over the past 14 years, Peter has consulted for over 70 charities and non- profit organizations helping to maximize potential through growth and diversification. Peter has also presented and conducted workshops for many organizations and is a regular speaker for the Association of Fundraising Professionals.
  • 8. WHAT WE DO… A concept to mailbox approach • Program & donor evaluation & strategy • Manage competitive print & production quotes • Campaign strategy & concept • Creative, copy & design • Art services • Donor segmentation strategy • List trades & rentals • Print , production, lettershop coordination • Post campaign analysis • Social media integration • Monthly giving program development • Leadership giving program development
  • 9. WHAT WE DON’T DO… • Surprise you with hidden fees • Mark up print and production costs • Miss deadlines We know some of the best and most competitive print and production suppliers in the industry. You may know some too. Your RFP Let us manage a competitive bidding process that assures you receive the best value for your direct response dollar. It’s all part of our service. And your campaign costs will never be marked up!
  • 10. 1. Over two decades of direct response experience delivers superior program and campaign results. The bottom line 1. Virtual industry partnerships means low overhead and competitive pricing 2. We understand the full scope of fund development Strategic Direct Social Planning Response Media Foundation Communication Grant Corporate Partnerships s Proposals
  • 12. View our Portfolio! Contact Peter Hoppe E- phoppe@rharms.com T- 416.281.7816 Ext. 1 What’s Your Message? Rennickhoppe.com

Editor's Notes

  1. This presentation demonstrates the new capabilities of PowerPoint and it is best viewed in Slide Show. These slides are designed to give you great ideas for the presentations you’ll create in PowerPoint 2010!For more sample templates, click the File tab, and then on the New tab, click Sample Templates.