This presentation outlines the RHA \'concept to mailbox\' approach to direct response. Please call me to find out more on how we can enhance individual giving for your organization!
3. Strategy begins with evaluation
- Past campaigns
- Donor data
Evaluate, plan, and execute
4. Let’s talk about your goals for…
• Acquisition
• Renewal
• Cultivation
• Monthly Giving
• Major Gifts
Then let’s build a
strategy and a
schedule of appeals
to meet those goals.
5. • Engage new donors through social media
• Solicit support through e-newsletters
• Call old friends and bring them back
Grow and diversify!
We can handle it all for you!
6. Collaboration
We’re part of the team!
We listen, advise and work with you to
ensure success. One point of contact
for all your needs and questions.
7. Peter Hoppe is CEO of Rennick, Hoppe &
Associates (RHA), a full service fund
development and marketing company. He is a
Certified Fund Raising Executive (CFRE) and
has over 25 years of charitable sector
leadership experience. Before joining
RHA, Peter worked for the Kidney Foundation
of Canada, was the National Associate
Executive Director of the Canadian Cystic
Fibrosis Foundation and Vice- Peter Hoppe, CFRE
President, Development and Communications CEO
for Canadian Feed The Children.
As CEO of RHA over the past 14 years, Peter
has consulted for over 70 charities and non-
profit organizations helping to maximize
potential through growth and diversification.
Peter has also presented and conducted
workshops for many organizations and is a
regular speaker for the Association of
Fundraising Professionals.
8. WHAT WE DO…
A concept to mailbox approach
• Program & donor evaluation & strategy
• Manage competitive print & production quotes
• Campaign strategy & concept
• Creative, copy & design
• Art services
• Donor segmentation strategy
• List trades & rentals
• Print , production, lettershop coordination
• Post campaign analysis
• Social media integration
• Monthly giving program development
• Leadership giving program development
9. WHAT WE DON’T DO…
• Surprise you with hidden fees
• Mark up print and production costs
• Miss deadlines
We know some of the best and most competitive
print and production suppliers in the industry.
You may know some too.
Your RFP
Let us manage a competitive bidding process that
assures you receive the best value for your direct
response dollar. It’s all part of our service.
And your campaign costs will never be marked up!
10. 1. Over two decades of direct response experience
delivers superior program and campaign results.
The bottom line
1. Virtual industry partnerships means low overhead
and competitive pricing
2. We understand the full scope of fund development
Strategic Direct Social
Planning Response Media
Foundation Communication
Grant Corporate
Partnerships s
Proposals
12. View our Portfolio!
Contact Peter Hoppe
E- phoppe@rharms.com
T- 416.281.7816 Ext. 1
What’s Your Message? Rennickhoppe.com
Editor's Notes
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