Business Ethics - Disneyland Hong Kong


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Business Ethics - Disneyland Hong Kong

  1. 1. Business Ethics Walt Disney Company (Hong Kong Disneyland) Unethical
  2. 2. Disneyland <ul><li>Largest Media and Entertainment Corporation </li></ul><ul><li>Located in 5 Different Places in the World (Florida, California, Tokyo, Pairs, Hong Kong) </li></ul>
  3. 3. Disneyland <ul><li>Focuses On the Unethical Issues of Hong Kong Disneyland </li></ul><ul><li>Disney's all-time slogan -- &quot;Where Dreams Come True&quot;  An Anxiety to Visit Disneyland </li></ul>
  4. 4. Disneyland – Hong Kong <ul><li>1997, East Asia Financial Crisis </li></ul><ul><li>Disneyland  Boost Up the Economy </li></ul><ul><li>1999, Walt Disney  Hong Kong Government </li></ul><ul><li>Opened to Visitors on September 12, 2005 </li></ul>
  5. 5. Disneyland – Hong Kong <ul><li>Created Different unethical issues within 7 years. </li></ul><ul><li>Analyze under 4 different aspects: </li></ul><ul><li>Rights, Justice, Caring, Utilitarianism </li></ul>
  6. 6. 1. Rights – Environmental <ul><li>Businesses have seen Environment as Unlimited Good </li></ul><ul><li>Ethics of Pollution Control </li></ul><ul><li>1997, Hong Kong government committed to Disneyland on the ecologically rich Lantau Island </li></ul>
  7. 7. 1. Rights – Environmental <ul><li>Disneyland means Money, means Boosting up the Economy. </li></ul><ul><li>Construction of Hong Kong Disneyland = Enormous Environmental Costs </li></ul>
  8. 8. 1. Rights - Environmental <ul><li>Reclamation at Penny's Bay + Massive Infrastructural Development Created Air, Water, Noise pollution </li></ul><ul><li>Man-made Tourism become the Development mode for Lantau Island </li></ul>
  9. 9. 1. Rights – Environmental <ul><li>Creates more than 20 tons of Rubbish Every day </li></ul><ul><li>Total Amount of Polystyrene Products were used in Hong Kong Disneyland per year is about 7,300 tons </li></ul>
  10. 10. 1. Rights – Environmental <ul><li>Dredging work around Penny's Bay, Lantau Island began in June, 2001 </li></ul><ul><li>Many fish farms are located </li></ul><ul><li>Surrounding water quickly filled with sediment, turning a threatening shade of brown. </li></ul><ul><li>Few months later, Fishermen at Cheung Sha Wan and Ma Wan, 3 km from the site </li></ul><ul><li>Estimate $3.5 million worth of fish died between July and September </li></ul>
  11. 11. 1. Right - Environmental <ul><li>Keeps the traditions of having Fireworks every night </li></ul><ul><li>Ignored all the Suggestions and Complaints from the local residents that live near Disneyland </li></ul><ul><li>The residents from Discovery Bay and villages near suffer from noise and air pollution </li></ul>
  12. 12. 1. Rights - Environmental <ul><li>Hong Kong Disneyland have not done a good job to protect the environment </li></ul><ul><li>Once the nature is damaged, it will take more a couple generations to do recovery </li></ul><ul><li>Valuable types of plants, fish, and animals are gone forever. </li></ul><ul><li>Hong Kong Disneyland should not violate the Rights of Future Generations to see this Beauty of Nature. </li></ul>
  13. 13. 2. Justice - Employees <ul><li>Justice concerns the proper ordering of things and persons within a society </li></ul><ul><li>Before the Union of Disneyland was build up, employees were torn by the policy of Disneyland, the working environment, the sweat of the management and the over workload </li></ul>
  14. 14. 2. Justice - Employees <ul><li>Since the Disneyland opened in September, the Hong Kong Confederation of Trade Union received over 250 complaints from the employees of Disneyland </li></ul><ul><li>No supports for the employees to fight for justice </li></ul>
  15. 15. 2. Justice - Employees <ul><li>At Beginning of the Disneyland Union, employees were threaten by their Boss </li></ul><ul><li>Employees would be fired when they join the Union </li></ul><ul><li>Last year, 738 employees of Disneyland were injured during work </li></ul><ul><li>Departments provided a ranking of sick leaving; Some of the employees were Fired </li></ul>
  16. 16. 2. Justice - Employees <ul><li>Justice for them means to be fair on the working environment, workload, promotion…etc. </li></ul><ul><li>Organization should make a balance between human right and the profit </li></ul><ul><li>Organization has the responsibility to take care of their employees. </li></ul><ul><li>Employees should have channels and opportunities to complain or speak up their thoughts </li></ul>
  17. 17. 2. Justices - Employees <ul><li>Most of negotiation between the employees and the management are useless </li></ul><ul><li>Increase the transparency of the Disneyland </li></ul><ul><li>Society can monitor the management of Disneyland </li></ul><ul><li>Government is the biggest shareholder of Disneyland, public should have the right to know about the management </li></ul>
  18. 18. 2. Justice – Society, Consumer <ul><li>The companies should take responsibility of their products and services. </li></ul><ul><li>The products supervise system of Disneyland is terrible </li></ul><ul><li>The suppliers of Disneyland treat their employees in unethical way. </li></ul><ul><li>The salary of those employees is non-reasonable </li></ul>
  19. 19. 2. Justice – Society, Consumer <ul><li>Disneyland must increase the transparency of the production </li></ul><ul><li>Consumers should know where the products are from and the process of production. </li></ul><ul><li>exploited workers are hidden in every toy of Disney. </li></ul>
  20. 20. 3. Caring - Society <ul><li>Disneyland claims its own value of providing everyone a dreamlike place, which is way beyond reality </li></ul><ul><li>Causes globalization means increasing connectivity, integration and interdependence in all nations </li></ul><ul><li>Nations are to be leaded by the strongest nation. </li></ul><ul><li>Globalization might benefits somehow; yet, it would also cause drawbacks </li></ul>
  21. 21. 3. Caring – Society <ul><li>America preaches her own ideal to others  Represents American-Chauvinism </li></ul><ul><li>E.g. Europeans have their own life style and culture, which is why the operating of Paris Disneyland was not successful </li></ul><ul><li>Disneyland was forcing people to accept it own value </li></ul><ul><li>The comportment is going to lead the combination of difference culture into one. </li></ul><ul><li>Various unique cultures disappear gradually </li></ul>
  22. 22. 3. Caring - Employees <ul><li>Disneyland claims that all cast members are dreamers and doers </li></ul><ul><li>Everyone works in Disneyland has an operative role, also has a same belief – making dreams into a reality </li></ul><ul><li>Employees have to suffer the pain that was caused by overweight costume </li></ul><ul><li>Suffering these for long period would cause them a lot of spiritual problems, such as nervous and stress </li></ul><ul><li>It causes high turnover rate of employees of 20% </li></ul>
  23. 23. 3. Caring - Employees <ul><li>Disneyland is inadequate to offer physical protective measures to their employees. </li></ul><ul><li>Disneyland is improper to offer safety guidelines for employees </li></ul><ul><li>Costume that employees have to wear could weight 35 lbs with one size only </li></ul><ul><li>Shorter Employees have to add some think pads on their shoulders to bear the heavy costumes </li></ul><ul><li>Taller employees have to wrap their back in order to fit the clothes </li></ul><ul><li>Long period of working hours is the problems as well </li></ul>
  24. 24. 3. Caring – Consumer <ul><li>Customers cannot bring food when they enter Disneyland </li></ul><ul><li>Customers expressed that the food of Disneyland is too expensive </li></ul><ul><li>Customers have no choice but buying expensive food from Disneyland </li></ul><ul><li>Disneyland forces customers to spend much more money in Disneyland </li></ul><ul><li>Disneyland is failure to care about the need of customers </li></ul>
  25. 25. 3. Caring - Consumer <ul><li>Disneyland has issues regarding overloaded visitors </li></ul><ul><li>Since the park is too crowded for people who already entered the park </li></ul><ul><li>People who cannot enter Disneyland feel frustrated, especially children </li></ul><ul><li>Disneyland is failure to control the numbers of visitors </li></ul>
  26. 26. 4. Utilitarianism - <ul><li>Utility — the good to be maximized — has been defined by various thinkers as happiness or pleasure (versus suffering or pain) </li></ul><ul><li>Utilitarian can be defined it as the satisfaction of preferences, or &quot;interests&quot;. </li></ul>
  27. 27. 4. Utilitarianism - <ul><li>Walt Disney Company needs to earn money from customers, and shows its profits to the investors, not just a profit, is the maximum profit to develop to company, to attract the investors </li></ul><ul><li>This point of view is slimily to the main concept of Utilitarianism; producing the greatest net benefits or the lowest net cost </li></ul>
  28. 28. 4. Utilitarianism - <ul><li>We consider Disney needs to be Utilitarianism </li></ul>
  29. 29. 4. Utilitarianism - <ul><li>Disney has a lot of employees from different parts of business </li></ul><ul><li>Some are well treated, some are treats unjustly </li></ul><ul><li>Many employees in America are satisfied by the payment and the working environment </li></ul>
  30. 30. 4. Utilitarianism - <ul><li>In China, some manufactures which producing dolls for Disney, employees are facing a large number of industry accidents </li></ul><ul><li>Some of them terribly cut off their fingers or even their hand as they are not truly know how to use the machine </li></ul>
  31. 31. 4. Utilitarianism -
  32. 32. 4. Utilitarianism - <ul><li>Should those things exist in this international company? </li></ul><ul><li>The employees just like a tools which producing goods and services </li></ul><ul><li>There are no standards for the management listing how to treat the employees </li></ul>
  33. 33. 4. Utilitarianism - <ul><li>Customers are one of the most important elements to a company </li></ul><ul><li>Most of the products are made in China or other areas which is low cost of manpower, land and travel cost </li></ul><ul><li>Walt Disney is a most popular brand name, its products are the most expensive one in the similar market </li></ul><ul><li>It accurately meets the main concept of Utilitarianism </li></ul>
  34. 34. 4. Utilitarianism - <ul><li>Children are the people who most influenced Disney </li></ul><ul><li>Disney build up a strong brand, it brings huge profit. Could we see the Disney is active on public welfare? </li></ul><ul><li>Hong Kong Disneyland use its mass bargaining power the deal with Hong Kong Government </li></ul><ul><li>Asking for the great investment, it is also for the company benefit </li></ul>
  35. 35. Conclusion <ul><li>We found out a lot of evidences which show Disneyland is a unethical enterprise </li></ul><ul><li>Disney should be a place which fulfills the children's dreams. However, the facts that we found out from our research has made us disappointed </li></ul><ul><li>More importantly is Disney has damaged the environment forever </li></ul><ul><li>They also force the others to accept their culture </li></ul>
  36. 36. Conclusion (Continue) <ul><li>In all difference aspects, Disney has hurt the relationships with employees, customers and societies. </li></ul><ul><li>We believe that if Disney cannot solve these problems, Disney will suffer big losses, not just the profit, it is the loyalty of customer and the employees </li></ul>
  37. 37. Member List: <ul><li>Lau Kar Nei, Christy </li></ul><ul><li>So Wai Shan, Heidi </li></ul><ul><li>Tsang Kin Yip, Rick </li></ul><ul><li>To Kin Tung, King </li></ul><ul><li><End> </li></ul>