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Working in the Media & Journalism

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Presentation from the talk: "Working in the Media & Journalism" by Chris Cooke from UnLimited Media

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Working in the Media & Journalism

  1. 1. ten tips for starting a media career Chris Cooke MD, UnLimited Media Group Editor, CreativeStudent.net & ThreeWeeks
  2. 2. tip 1 Know what you want to do… RADIO: Presenter, producer, researcher, broadcast journalist, production engineer, head of music, station management, sales & marketing. TV: Presenter, producer, researcher, broadcast journalist, programme production, network management, programme licencing, sales & marketing. THE PRESS: Editor, section editor, sub-editor, reporter, reviewer, feature writer, columnist, sales, distribution, marketing, promotions. OTHER: PR, advertising, marketing, music or film industry, events management, the arts. BIG DECISION: editorial v commercial - in spotlight v behind the scenes
  3. 3. tip 2 <ul><li>Know the industry… </li></ul><ul><li>What kinds of companies are there? </li></ul><ul><li>What companies offer my kind of job? </li></ul><ul><li>Who owns and runs those companies? </li></ul><ul><li>How do those companies recruit? </li></ul><ul><li>What are the big issues at the moment? </li></ul><ul><li>READ: Media Guardian, Radio Today, Broadcast, Digital Spy, Press Gazette, CreativeStudent.net, CMU Daily. </li></ul>
  4. 4. tip 2 Know the industry… <ul><li>regional v national v local </li></ul><ul><li>consumer v business v corporate </li></ul><ul><li>news v lifestyle/entertainment v specialist </li></ul><ul><li>information provider v entertainment provider </li></ul><ul><li>independent media v major media </li></ul><ul><li>in radio: music v speech </li></ul><ul><li>in TV: network v programme producer </li></ul>
  5. 5. tip 2 Know the industry… <ul><li>Research media companies… </li></ul><ul><li>National Press: News International, Associated, Guardian Media Group, Independent News Media, Trinity Mirror, Northern Shell. </li></ul><ul><li>Regional Press: Johnston Press, Archant, Trinity Mirror, Newsquest. </li></ul><ul><li>Magazines: IPC, Bauer Media, Future, National Magazine Company. </li></ul><ul><li>Radio: BBC, Global Radio, Bauer Media, GMG Radio, UTV Radio, Absolute. </li></ul><ul><li>TV Networks: BBC, ITV, Channel 4, Five, BSkyB, Virgin TV, Viacom. </li></ul><ul><li>TV Producers: BBC, ITV, Endemol, Fremantle, Mentorn. </li></ul><ul><li>Others: Agents, production facilities, licensing, media sales, marketing. </li></ul><ul><li>… and consume their media! </li></ul>
  6. 6. tip 3 <ul><li>Be realistic </li></ul><ul><li>What jobs are really available? </li></ul><ul><li>Is my dream job realistic? </li></ul><ul><li>How do I get to my dream job? </li></ul><ul><li>Where is the money? </li></ul>
  7. 7. tip 4 <ul><li>Do stuff </li></ul><ul><li>College media and societies. </li></ul><ul><li>ThreeWeeks in Brighton and Edinburgh. </li></ul><ul><li>Research other training programmes. </li></ul><ul><li>Set up your own media - blog, podcast, e-zine. </li></ul>
  8. 8. tip 5 <ul><li>Think about courses </li></ul><ul><li>Are courses required? Ask. </li></ul><ul><li>Is NCTJ accreditation important? Ask. </li></ul><ul><li>Research courses - practical v academic, short v long. </li></ul><ul><li>Who will you meet? </li></ul><ul><li>Does anyone recruit from there? </li></ul><ul><li>On the job training? </li></ul>
  9. 9. tip 6 <ul><li>Work experience </li></ul><ul><li>Get lots. </li></ul><ul><li>Be ready to muck in. </li></ul><ul><li>Be clear what you want to get out of it. </li></ul><ul><li>Make sure you network. </li></ul>
  10. 10. tip 7 <ul><li>Learn to sell yourself </li></ul><ul><li>For writing/editing jobs, put a great portfolio online. </li></ul><ul><li>For on air/production jobs, get the best possible demo/showreel. </li></ul><ul><li>For behind the scenes jobs, write the best CV. </li></ul><ul><li>What are your USPs? Cheap, willing, digital savvy? </li></ul><ul><li>Communicate them. </li></ul><ul><li>First contact. </li></ul><ul><li>It’s not what you know, it’s who you know. </li></ul>
  11. 11. tip 8 <ul><li>Look for your ‘in’… </li></ul><ul><li>Job ads - Media Guardian, Press Gazette, Radio Today. </li></ul><ul><li>Unsolicited approaches for jobs - Ask for advice? </li></ul><ul><li>Freelance work - Which media? What article? </li></ul><ul><li>Keep your ear to the ground. </li></ul><ul><li>Let your contacts know what you’re after. </li></ul><ul><li>Your ‘in’ is rarely what you really want. </li></ul>
  12. 12. tip 9 <ul><li>Don’t give up </li></ul><ul><li>Be persistent, but not irritating! </li></ul><ul><li>If at first, etc etc etc. </li></ul>
  13. 13. tip 10 <ul><li>Be good… </li></ul><ul><li>… at what you do. </li></ul><ul><li>Use any experience to get better. </li></ul><ul><li>Be nice, be enthusiastic, be creative, be good. </li></ul>
  14. 14. stay in touch… <ul><li>CreativeStudent.net </li></ul><ul><li>Free to subscribe </li></ul><ul><li>www.CreativeStudent.net/Subscribe </li></ul><ul><li>newsblog.CreativeStudent.net </li></ul><ul><li>www.unlimitedmedia.co.uk </li></ul>
  15. 15. join in… <ul><li>ThreeWeeks in Brighton </li></ul><ul><li>Join the team </li></ul><ul><li>See the Brighton Festival on the inside </li></ul><ul><li>Free training, free shows, showcase your work </li></ul><ul><li>Apply now - deadline 28 February 2010 </li></ul>

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