The document announces the opening of a new study centre at Hull University for CIM (Chartered Institute of Marketing) qualifications. Students can study on a part-time basis in the evenings to earn internationally recognized certifications in marketing. The initial qualifications offered are a Level 4 Certificate and Level 6 Diploma in Professional Marketing, which can be completed by taking modules flexibly over time. Courses will be delivered one evening per week plus one Saturday and will take a practical approach focusing on real-world skills. Interested individuals should register their interest at the event to learn more about the program and costs.

1. Opening
September 2019
Peter Andrews
Senior Lecturer in Marketing &
Programme Director

2. New Study Centre at Hull University
• Study on a part-time basis in the evening
• Flexible in that you can take one module at a time or plan to
take all of the modules leading to your qualification
• Face to face, supported with University learning platforms &
resources
• Community of like minded marketing professionals
• Applications invited for September 2019

3. Why CIM Qualifications?
• Internationally recognised qualification
• Ofqual regulated and accredited by the European
Marketing Confederation
• Competitive advantage for you and your
organisation
• Valued by agencies and employers
• ACIM, MCIM or FCIM after your name

4. Why CIM Qualifications?
• A route to Chartered Marketer status
• Provides CPD
• Increased opportunities/salary
• £152,000 in additional earnings throughout
career
• Professionally qualified Marketing Directors
could earn in excess of £70,000 (The UKs 10
best paid jobs - January 2015)
• Confidence and satisfaction

5. Other CIM Benefits Includes
• Marketing resources
• Blogs and webinars
• Events
• iLibrary
• Catalyst quarterly magazine
• Study resources
• Mentor program
• Industry support

6. Qualifications Initially Offered at Hull
Level 4 – Certificate in
Professional Marketing
Level 6 – Diploma in
Professional Marketing
Self-assessment tool
Demand led delivery for first wave in
September

7. Syllabus
• Modular approach
• Mandatory and elective modules at
each level
• Flexible study approach
• Employer centred
• Based on market needs research findings
• Practitioner focussed
• Less onerous
• But remains very rigorous

8. Syllabus – Certificate in Professional Marketing

9. Syllabus – Diploma in Professional Marketing

10. How will we deliver the study?
• One evening a week over 8 weeks
• One Saturday to prepare you for exams or
assignment
• Mix of theory and practice
• Dynamic environment with like minded
professionals and course leaders who are
passionate about marketing

11. What next?
• Contact us to register your interest (see
flyer on seats)
• Will direct you to the self-assessed tool
• We will check if you have any exemptions
• We will provide details of costs, timings and
what you need to do to register with the
CIM prior to study

12. Opening
September 2019
THANK YOU