This document discusses Wikipedia and why it matters. It notes that Wikipedia is the 5th most visited website and 1st most visited for content. It is available in many languages and draws traffic from search engines. The document then discusses how Wikipedia is different from traditional publications in that it has no centralized control, independent language editions, and allows anonymous contributions. It suggests thinking of Wikipedia as a publishing platform rather than a single publication. It emphasizes that Wikipedia is endless, with many articles related to universities, and that students and faculty already contribute. The document provides tips for developing a strategy to accomplish changes to university articles on Wikipedia, such as using discussion pages, disclosing connections, and learning core policies.

1. Engaging with Wikipedia Pete Forsyth Wiki Strategies Web: www.wikistrategies.net Twitter: @wikistrategies

2. Wikipedia Matters

3. Wikipedia Matters #5 most-read web site

4. #1 most-read content-focused web site

5. Available in hundreds of languages (English, French, Italian, German…)

6. Draws traffic from Google, Bing, blogs…

7. Provides content that is used on Facebook

8. Increasingly trusted by academics, journalists Wikipedia Matters

9. … …

10. Wikipedia content on Facebook

11. Wikipedia performs on Google

12. Wikipedia is Different …than every other major publication ever produced!

13. Wikipedia is Different No centralized editorial control

14. Different language editions are largely independent

15. Wikipedia is Different Detailed principles, policies, guidelines

16. Inconsistent interpretation, application, enforcement of policies

17. Many contributors are proud to be anonymous

18. Wikipedia is Different It may be better to think of Wikipedia as a platform for publishing, than as a distinct publication

19. Wikipedia is Endless

20. Wikipedia is Endless There are many articles that relate to your university:

21. History of…

22. Biographies of founders, presidents, professors

23. Famous discoveries

24. …

25. Wikipedia is Endless

26. Wikipedia is Endless Your students, professors, administrators are already editing Wikipedia

27. Wikipedia is Endless There are many language editions

28. Wikipedia is Endless There are numerous possible controversies and debates within each article, in each language edition.

29. You want to accomplish some changes

30. You want to accomplish some changes

31. You don’t want to become full-time Wikipedians

32. You want to accomplish some changes

33. You don’t want to become full-time Wikipedians You need a strategy.

34. Wikipedia’s Main Buttons