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Engaging with Wikipedia Pete Forsyth Wiki Strategies Web: www.wikistrategies.net Twitter: @wikistrategies

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Wikipedia Matters

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Wikipedia Matters <ul><li>#5 most-read web site

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#1 most-read content-focused web site

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Available in hundreds of languages (English, French, Italian, German…) </li></ul>

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<ul><li>Draws traffic from Google, Bing, blogs…

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Provides content that is used on Facebook

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Increasingly trusted by academics, journalists </li></ul>Wikipedia Matters

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… …

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Wikipedia content on Facebook

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Wikipedia performs on Google

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Wikipedia is Different <ul>…than every other major publication ever produced! </ul>

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Wikipedia is Different <ul><li>No centralized editorial control

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Different language editions are largely independent </li></ul>

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Wikipedia is Different <ul><li>Detailed principles, policies, guidelines

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Inconsistent interpretation, application, enforcement of policies

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Many contributors are proud to be anonymous </li></ul>

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Wikipedia is Different <ul><li>It may be better to think of Wikipedia as a platform for publishing, than as a distinct publication </li></ul>

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Wikipedia is Endless

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Wikipedia is Endless <ul><li>There are many articles that relate to your university:

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History of…

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Biographies of founders, presidents, professors

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Famous discoveries

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… </li></ul>

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Wikipedia is Endless

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Wikipedia is Endless <ul><li>Your students, professors, administrators are already editing Wikipedia </li></ul>

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Wikipedia is Endless <ul><li>There are many language editions </li></ul>

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Wikipedia is Endless <ul><li>There are numerous possible controversies and debates within each article, in each language edition. </li></ul>

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<ul><li>You want to accomplish some changes </li></ul>

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<ul><li>You want to accomplish some changes

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You don’t want to become full-time Wikipedians </li></ul>

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<ul><li>You want to accomplish some changes

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You don’t want to become full-time Wikipedians </li></ul>You need a strategy.

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Wikipedia’s Main Buttons

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Warning Banners

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Featured Article comparison

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Featured Article comparison See this page for links to the 20 best university articles, and links to all articles about Swiss universities: http://enwp.org/User:Peteforsyth/Universities

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Strategic Goals Two suggestions: 1. Article reflects a “serious” institution 2. Build internal capacity

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Strategic Goals <ul>1. Your institution is “serious.” </ul>

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Strategic Goals <ul>1. Your institution is “serious.” <li>No warning banners on the top?

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A helpful lead section?

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A logo and/or useful infobox?

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No typos? </li></ul>

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Strategic Goals <ul>2. You build internal capacity for handling unexpected situations </ul>

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Strategic Goals <ul>2. You build internal capacity for handling unexpected situations <li>Your university president is arrested

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A professor is caught editing Wikipedia inappropriately

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Your Wikipedia article is deleted </li></ul>

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Tips <ul><li>Use “discussion” or “talk” page early & often

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Clearly disclose your connection to university

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Be familiar with core policies: [[ WP:5P ]]

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Be familiar with Featured Article criteria: [[ WP:FACR ]] </li></ul>

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Tips <ul><li>Avoid “marketing speak”

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Use citations

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Ask other editors for help! </li></ul>

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Resources <ul><li>Wiki Strategies : www.wikistrategies.net

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Wikimedia Switzerland : www.wikimedia.ch

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Online resources : bookshelf.wikimedia.org

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WikiProjects : [[ WP:UNIVERSITIES ]]

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Ambassadors : [[ WP:AMBASSADOR ]] </li></ul>

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Image credits <ul><li>Wikimedia Commons: Vector skin

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http://commons.wikimedia.org/wiki/File:Mouse-cursor-hand-pointer.svg

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Lane Hartwell: http://enwp.org/commons:File:Wikimedia_Foundation_Pete_Forsyth.jpg </li></ul>